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(ALL) MM Industry Hangout: The Power and the Purpose of Influencer Media

| Apr 26, 2021 |

Now that the influencer marketing industry is on track to be worth up to $15-billion by 2022, brands are getting much more serious about their influencer investments. So, what’s the best way to measure influencer marketing? How can you find …

(ALL) Emerging Marketing Trends in Media

| Apr 13, 2021 |

Join us for a lively discussion with industry experts on emerging trends across different entertainment mediums. Speakers: Alex Guacci – SiriusXM Phil DeHaven – ESPN Sara Demenkoff – Showtime Moderated By: Carmela Chirinos – MS Media Management ’22 Prizes will …

(ALL) Consumer Financial Well-Being Speaker – Hooman Estelami

| Feb 25, 2021 |

“The Role of Social Media Use in American Consumers’ Financial Decisions: Exploring the Impact of Financial Literacy, Need for Cognition, Political Orientation, and Consumer Demographics” Consumer reliance on social media has been steadily increasing over the past decade. Social media …

Purpose-driven marketing conference encourages students to market for good

Featured Events | Feb 26, 2018 |

What’s the purpose of marketing? Depending on whom you ask, the answer might include concepts like relationship-building, brand awareness, or even simply making money for a company. At a recent Association of National Advertisers (ANA) member conference, held over two …

Going for gold: Gabelli School alumna talks Olympics marketing

Alumni | Oct 02, 2017 |

How can you get someone who doesn’t like sports to pay attention to the Olympics—or at least the ads? Speaking to marketing students at the Gabelli School’s Lincoln Center campus, Sarah Greenwood, MBA ’12, explained how authentic stories about athletes …

U.S. News ranks Gabelli School programs in top 25

Undergraduate | Sep 14, 2017 |

The Gabelli School posted yet another strong performance in the U.S. News and World Report undergraduate business schools ranking. For 2018, the Gabelli School placed in the national top 25 in four undergraduate areas: #8 in international business, #13 in finance, …

Marketing faculty receive best-paper award for service research

Announcements | Jul 05, 2017 |

Think about the last time you did some banking—whether you were taking money out of your account, paying a credit card bill, or checking your balance. Did you use an ATM or bank website? Or did you visit the bank’s …

Students gain marketing edge at collegiate summit

Undergraduate | Jun 27, 2017 |

To succeed in marketing, it’s important to find your edge. Three Gabelli School students were looking for theirs, and much more, when they attended the Marketing Edge Collegiate Summit held at Fordham University’s Lincoln Center campus. The four-day experience brought …

Markets and insights leader talks brands and social media

Featured Events | Jun 23, 2017 |

Gary Vaynerchuk, serial entrepreneur and CEO of VaynerMedia, once told Larry King that “social media is just a slang term for the current state of the internet.” If that’s the case, Edwin Philogene is an expert on the current state …

Visiting PhD student takes his service research to the States

Global | May 02, 2017 |

If you’ve ever used a Zipcar or taken a Citi Bike for a spin, you’ve been a participant in what is known as the sharing economy. Before you decided to take that car trip or bike ride, did you think …

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