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| Apr 26, 2021 |

(ALL) MM Industry Hangout: The Power and the Purpose of Influencer Media

Now that the influencer marketing industry is on track to be worth up to $15-billion by 2022, brands are getting much more serious about their influencer investments. So, what’s the best way to measure influencer marketing? How can you find …

| Feb 25, 2021 |

(ALL) Consumer Financial Well-Being Speaker – Hooman Estelami

“The Role of Social Media Use in American Consumers’ Financial Decisions: Exploring the Impact of Financial Literacy, Need for Cognition, Political Orientation, and Consumer Demographics” Consumer reliance on social media has been steadily increasing over the past decade. Social media …

Featured Events
Featured Events | Feb 26, 2018 |

Purpose-driven marketing conference encourages students to market for good

What’s the purpose of marketing? Depending on whom you ask, the answer might include concepts like relationship-building, brand awareness, or even simply making money for a company. At a recent Association of National Advertisers (ANA) member conference, held over two …

Alumni
Alumni | Oct 02, 2017 |

Going for gold: Gabelli School alumna talks Olympics marketing

How can you get someone who doesn’t like sports to pay attention to the Olympics—or at least the ads? Speaking to marketing students at the Gabelli School’s Lincoln Center campus, Sarah Greenwood, MBA ’12, explained how authentic stories about athletes …

Undergraduate
Undergraduate | Sep 14, 2017 |

U.S. News ranks Gabelli School programs in top 25

The Gabelli School posted yet another strong performance in the U.S. News and World Report undergraduate business schools ranking. For 2018, the Gabelli School placed in the national top 25 in four undergraduate areas: #8 in international business, #13 in finance, …

Announcements
Announcements | Jul 05, 2017 |

Marketing faculty receive best-paper award for service research

Think about the last time you did some banking—whether you were taking money out of your account, paying a credit card bill, or checking your balance. Did you use an ATM or bank website? Or did you visit the bank’s …

Undergraduate
Undergraduate | Jun 27, 2017 |

Students gain marketing edge at collegiate summit

To succeed in marketing, it’s important to find your edge. Three Gabelli School students were looking for theirs, and much more, when they attended the Marketing Edge Collegiate Summit held at Fordham University’s Lincoln Center campus. The four-day experience brought …

Featured Events
Featured Events | Jun 23, 2017 |

Markets and insights leader talks brands and social media

Gary Vaynerchuk, serial entrepreneur and CEO of VaynerMedia, once told Larry King that “social media is just a slang term for the current state of the internet.” If that’s the case, Edwin Philogene is an expert on the current state …

Global
Global | May 02, 2017 |

Visiting PhD student takes his service research to the States

If you’ve ever used a Zipcar or taken a Citi Bike for a spin, you’ve been a participant in what is known as the sharing economy. Before you decided to take that car trip or bike ride, did you think …

Graduate
Graduate | Apr 24, 2017 |

Globetrotting Gabelli student combines music and marketing

The words “MBA program” and “underground parties” don’t often go hand-in-hand. But for Christian Voldstad, MBA ’17, marketing and analytics align perfectly with his passion for music. Voldstad travels all over the world performing at music festivals, fundraisers, and nightclubs and …

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