The words “MBA program” and “underground parties” don’t often go hand-in-hand. But for Christian Voldstad, MBA ’17, marketing and analytics align perfectly with his passion for music. Voldstad travels all over the world performing at music festivals, fundraisers, and nightclubs and …

A 2.5 percent chance of winning? Not the best odds. That didn’t bother Fordham Marketing Association (FMA) members, who won first place for “best use of conference theme” in the AMA International Collegiate Conference exhibit competition. Competing against 39 other universities, Fordham representatives at …

In case you haven’t heard, we’re living in a digital era where big data is king. The financial industry is no exception. Graduate students learned about the role of fintech, or financial technology, in business-to-business markets when John Pharr, MBA ’13, visited Peter …

Is it better to keep your current customers loyal or to grow your customer base? Gabelli School marketing professors Alexander Buoye, Yuliya Komarova, Sertan Kabadayi, Mohammad G. Nejad, and Lerzan Aksoy, along with Timothy Keiningham of St. John’s University and …

Some people think of shopping as a chore. Others find it to be a therapeutic hobby.

Suppose you’d like to get a new phone, but you can’t decide between an iPhone 7 and an iPhone 7 Plus. You won’t buy the phone’s case before you figure out which type of phone you’re purchasing, because one size …

“The beauty of the business is the people you work with and the places you go.” That’s how Joe Favorito, FCRH ’85, independent branding consultant, describes sports marketing. Co-sponsored by the Fordham Marketing Association and Business of Sports Society at Fordham, a recent sports-marketing …

If you want to manage a big consumer brand one day, first get a firm grasp on your personal brand.

Kelly Davis, MBA ’18, had her career all set. A 2012 graduate of the biology program at the University of Alabama at Birmingham, she had been accepted to medical school and was ready to begin studying to be a doctor.

To keep pace with industry growth, the Gabelli School of Business marketing area has introduced three new courses and three new secondary concentrations for undergraduate students. Sertan Kabadayi, associate professor and area chair of marketing, said the changes were born …