Now that the influencer marketing industry is on track to be worth up to $15-billion by 2022, brands are getting much more serious about their influencer investments. So, what’s the best way to measure influencer marketing? How can you find the best influencer for your goals? What are some of the most effective ways to work with influencers? We’ll ask a body-positivity Instagram influencer, an influencer growth and optimization expert, and a former influencer agent. Join us for a lively discussion.

Speakers:
– Alyssa Fallon, Senior Manager, Growth and Optimization, Branded Entertainment Network
– Justin Cohen, President/CEO, JLC Entertainment
– Sarah Hamel-Smith, Plus-Size Instagram Influencer
– Moderated by Lori Greene, Global Manager Education & Apprenticeship, Netflix

IMPORTANT Event Information:
– This event is open to ALL Gabelli Programs and Gabelli Faculty & Staff
– You must use your Fordham email to register
– If you are a prospective/ incoming student and do not have a Fordham email, reach out to bmierzejewska@fordham.edu
– On-camera presence is expected since this is not a webinar