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(ALL) MM Industry Hangout: The Power and the Purpose of Influencer Media

| Mar 28, 2021 |

Now that the influencer marketing industry is on track to be worth up to $15-billion by 2022, brands are getting much more serious about their influencer investments. So, what’s the best way to measure influencer marketing? How can you find …

(ALL) Digital Transformation Webinar Series

| Mar 21, 2021 |

Join us for a four-part webinar series on digital transformation with Prof. W.”RP” Raghupathi. The webinars will be held from 12PM – 1PM on the following days: March 30, 2021 – Introduction & Overview of Digital Transformation April 13, 2021 …

In digital business, location, location, location matters

Graduate | Apr 11, 2017 |

“Only in New York.” This oft-quoted phrase can refer to anything from an amusing occurrence on the subway to an expensive meal in Brooklyn. When it comes to digital business, “only in New York” describes the unique culture that spurred the …

Media-industry panel tackles career questions

Undergraduate | Nov 22, 2016 |

The media industry has itself been in the media lately. From discussions about its changing landscape to questions about its role in current events, there’s no shortage of interest when it comes to an industry perpetually in the limelight.

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