Managing the Creative Process in Hollywood: Legacy Media Routines and Streaming Media Disruption For decades managing the creative process in television has been routinized – everyone involved in the production of content understood the process. Network executives knew their roles, …
Now that the influencer marketing industry is on track to be worth up to $15-billion by 2022, brands are getting much more serious about their influencer investments. So, what’s the best way to measure influencer marketing? How can you find …
Join us for the exclusive 2021 Media Management Alumni Conference! We meet virtually on April 9th, 2021 from 10 AM – 2 PM EST via Zoom. Use this event to reconnect with your classmates, catch up with the faculty members, …
To celebrate women’s history month, we’ve invited multiple women from different streaming companies to discuss their careers, experiences, and advice. These women come from various roles within companies such as Netflix, Disney+, and Peacock. Panelists include – – Hayley Gorman …
Speaker – Erick Bretas, Director of Product and Digital Services at Globo Date – February 18th, 8:00 p.m. EST Erick Bretas is an Emmy-winning TV journalist who works for Globo, the world’s second-largest TV network, and led its digitalization creating …
“Only in New York.” This oft-quoted phrase can refer to anything from an amusing occurrence on the subway to an expensive meal in Brooklyn. When it comes to digital business, “only in New York” describes the unique culture that spurred the …
At one point or another, we’ve all fallen victim to binge watching. Netflix makes it easy, but it wasn’t always this way. Before Netflix became a household name for online video streaming, it was a DVD-rental business, like Blockbuster—yet Netflix …
The media industry has itself been in the media lately. From discussions about its changing landscape to questions about its role in current events, there’s no shortage of interest when it comes to an industry perpetually in the limelight.
If given the choice, people will always choose ad-free viewing, a media marketing specialist told a group of academics and media professionals during an international conference last week. That is why it is important that publishers and advertisers “find new …
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