If given the choice, people will always choose ad-free viewing, a media marketing specialist told a group of academics and media professionals during an international conference last week. That is why it is important that publishers and advertisers “find new …
The weeklong World Media Economics and Management Conference produced its share of wisdom and wit. Here are some tweets from this week’s conference, from the insightful to the humorous: Models are changing quickly. What made you successful up to this …
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