If given the choice, people will always choose ad-free viewing, a media marketing specialist told a group of academics and media professionals during an international conference last week. That is why it is important that publishers and advertisers “find new …
What’s new in media? Starting Monday, 120 academic presentations will aim to answer that question. The World Media Economics and Management Conference is coming to Fordham from May 2 to May 6. What does current research say about broadcast distribution portals? Net neutrality? Facebook …
Tagged in Alex Roepnack,
Bozena Mierzejewska,
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Denise Warren,
Electronic Arts,
Fordham University,
Gabelli School of Business,
Gerry Byrne,
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Lincoln Center,
Penske Media Corporation,
Rob Norman,
World Media Economics and Management Conference
By Claire Curry From measuring mobile device usage in Norway to exploring how conflicts of interest affect IPOs, Fordham’s Gabelli School of Business faculty spent summer 2015 traveling the world to collect data, present papers, and share research with scholars …
Tagged in Association for Consumer Research Conference,
Baolian Wang,
Benjamin Cole,
Bozena Mierzejewska,
European Finance Association,
Iftekhar Hasan,
Marina Carnevale,
McGill Global Asset Management Conference,
Miguel Alzola,
Natalia Reisl,
Paul McNelis,
Social Media and Society International Conference
By Claire Curry The media industry in Eastern Europe is at a crossroads. On a week-long study tour to Poland in May, Gabelli School graduate students discovered why. On one hand are state-controlled media that trace their roots through Eastern …
From May 2 to 10, Gabelli School of Business graduate students visited Poland on a study tour focusing on the media and technology industries, led by Assistant Professor Bozena I. Mierzejewska. Here’s a video they made about the experience:
By Joe Vitale, GabelliConnect freelance writer A senior research project completed by Vincent Pellizzi, BS ’15, has captured the attention of several worldwide research and media associations. His project investigated the concept of “transmedia storytelling“—which sounds complex, but is actually a fancy …
A Fordham University Schools of Business professor will be getting a rare inside look at the television industry as part of a fellowship awarded to her by an industry professional organization. Bozena I. Mierzejewska, an assistant professor of communications and …
