What’s the purpose of marketing? Depending on whom you ask, the answer might include concepts like relationship-building, brand awareness, or even simply making money for a company. At a recent Association of National Advertisers (ANA) member conference, held over two …
Can you love a brand and not be materialistic? That question and others will be topics of discussion in a number of presentations scheduled for the fourth annual Conference for Positive Marketing being held on March 25 and 26 at …
