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Purpose-driven marketing conference encourages students to market for good

Featured Events | Feb 26, 2018 |

What’s the purpose of marketing? Depending on whom you ask, the answer might include concepts like relationship-building, brand awareness, or even simply making money for a company. At a recent Association of National Advertisers (ANA) member conference, held over two …

Does empathy belong in marketing? Center says yes.

Faculty | Apr 01, 2015 |

Listening and observing are keys to a more empathetic way to conduct marketing, said presenters at the recent Conference for Positive Marketing held at Fordham University’s Lincoln Center. “You’ve heard us say this before at the center that marketing is …

Conference for Positive Marketing set for March 25-26

Featured Events | Mar 25, 2015 |

Can you love a brand and not be materialistic? That question and others will be topics of discussion in a number of presentations scheduled for the fourth annual Conference for Positive Marketing being held on March 25 and 26 at …

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