What’s the purpose of marketing? Depending on whom you ask, the answer might include concepts like relationship-building, brand awareness, or even simply making money for a company. At a recent Association of National Advertisers (ANA) member conference, held over two …

Listening and observing are keys to a more empathetic way to conduct marketing, said presenters at the recent Conference for Positive Marketing held at Fordham University’s Lincoln Center. “You’ve heard us say this before at the center that marketing is …

Can you love a brand and not be materialistic? That question and others will be topics of discussion in a number of presentations scheduled for the fourth annual Conference for Positive Marketing being held on March 25 and 26 at …