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Featured Events
Featured Events | Jun 23, 2017 |

Markets and insights leader talks brands and social media

Gary Vaynerchuk, serial entrepreneur and CEO of VaynerMedia, once told Larry King that “social media is just a slang term for the current state of the internet.” If that’s the case, Edwin Philogene is an expert on the current state …

Faculty
Faculty | Mar 09, 2016 |

‘Stay thirsty’ no more: Malefyt discusses Dos Equis marketing

Forget the presidential campaign. The most interesting news of the day is that The Most Interesting Man in the World will no longer be telling us to “stay thirsty.” Dos Equis’ long-running advertising campaign – featuring the breathtakingly debonair “most interesting …

Faculty
Faculty | Jul 30, 2015 |

Fordham’s Komarova: Fiat Chrysler must restore trust after fine

Fiat Chrysler agreed this week to a historic $105 million fine and admitted violating federal rules for automobile recalls, signaling a U.S. government crackdown on car companies’ recall efforts. But how does this affect Fiat Chrysler’s business? The manufacturer had …

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