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Announcements
Announcements | Mar 16, 2017 |

Marketing faculty win service research award

Is it better to keep your current customers loyal or to grow your customer base? Gabelli School marketing professors Alexander Buoye, Yuliya Komarova, Sertan Kabadayi, Mohammad G. Nejad, and Lerzan Aksoy, along with Timothy Keiningham of St. John’s University and …

Success Stories
Success Stories | Jan 03, 2017 |

Success Story: Kristy Scheurer ’17 lands Macy’s merchandise planning role

Some people think of shopping as a chore. Others find it to be a therapeutic hobby.

Featured Events
Featured Events | Dec 16, 2016 |

Students, scholars, and service research

Suppose you’d like to get a new phone, but you can’t decide between an iPhone 7 and an iPhone 7 Plus. You won’t buy the phone’s case before you figure out which type of phone you’re purchasing, because one size …

Alumni
Alumni | Dec 13, 2016 |

Sports marketing: An industry for adept communicators

“The beauty of the business is the people you work with and the places you go.” That’s how Joe Favorito, FCRH ’85, independent branding consultant, describes sports marketing. Co-sponsored by the Fordham Marketing Association and Business of Sports Society at Fordham, a recent sports-marketing …

Graduate
Graduate | Nov 01, 2016 |

Marketing yourself on the path to brand management

If you want to manage a big consumer brand one day, first get a firm grasp on your personal brand.

Graduate
Graduate | Sep 06, 2016 |

One MBA student’s path: From medicine to marketing

Kelly Davis, MBA ’18, had her career all set. A 2012 graduate of the biology program at the University of Alabama at Birmingham, she had been accepted to medical school and was ready to begin studying to be a doctor.

Announcements
Announcements | Jun 28, 2016 |

New marketing concentrations, courses for growth fields

To keep pace with industry growth, the Gabelli School of Business marketing area has introduced three new courses and three new secondary concentrations for undergraduate students. Sertan Kabadayi, associate professor and area chair of marketing, said the changes were born …

Faculty
Faculty | May 11, 2016 |

Do introductory discounts work? The research says yes

Nearly everyone has been offered an introductory incentive to open a financial services account of some kind. The ubiquity of those offers led Mohammad Nejad and Sertan Kabadayi, two Gabelli School of Business marketing professors, to ask the questions: Do …

Executive
Executive | Apr 05, 2016 |

Creative marketing aided by analytics, executives say

Working creatively in marketing is not a hidebound activity. Inspiration came come from a variety of sources. But the process that leads to the creative aspects of marketing is important, R.P. Kumar, executive vice president and global director of strategic …

Featured Events
Featured Events | Mar 15, 2016 |

Getting to the heart of the consumer

By Nina Heidig You might be surprised to see rocker Iggy Pop’s sinewy torso and ragged face in a fashion ad for H&M. But for Ole Pedersen, this unorthodox pairing exemplifies the power of creative insight. Pedersen, executive vice president …

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GabelliConnect is the news site of the Gabelli School of Business at Fordham University. Read about career opportunities, campus events, student and alumni success stories, and more.