Alumni | Oct 02, 2017 | Gabelli School of Business
Going for gold: Gabelli School alumna talks Olympics marketing
How can you get someone who doesn’t like sports to pay attention to the Olympics—or at least the ads?
Speaking to marketing students at the Gabelli School’s Lincoln Center campus, Sarah Greenwood, MBA ’12, explained how authentic stories about athletes had a strong impact on people during the 2016 Rio de Janiero Games, whether those viewers tuned in to the Olympic Games or not.
Read the full story in Fordham News to learn more about Greenwood and her role at NBCUniversal.