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Faculty | Mar 09, 2016 |

‘Stay thirsty’ no more: Malefyt discusses Dos Equis marketing

Forget the presidential campaign. The most interesting news of the day is that The Most Interesting Man in the World will no longer be telling us to “stay thirsty.” Dos Equis’ long-running advertising campaign – featuring the breathtakingly debonair “most interesting …

Featured Events
Featured Events, Marketing | Mar 07, 2016 |

Learn from the pros at two marketing events this week

Looking for some real-life experience in marketing? Students will have two opportunities this week to learn from marketing professionals. A site visit to the Undertone Digital Advertising Agency has been scheduled for 1 p.m. to 2:30 p.m. on Wednesday, March …

Featured Events
Featured Events | Mar 02, 2016 |

Starbucks-Pepsi partnership proves fruitful, exec says

By Victoria Cleveland A partnership between PepsiCo and Starbucks has proven to be a success, a PepsiCo executive told an audience at Fordham University recently. Girish Gupta, Pepsi’s director of sales, said the synergy between Pepsi and Starbucks has made …

Faculty | Dec 02, 2015 |

‘Simple’ research can be profound, marketing speaker says

When A. “Parsu” Parasuraman first sat with his collaborators in a conference room in the 1980s and came up with a model to explain gaps in service quality, they made some deceptively simple conclusions. “Quality of service is really something …

Featured Events
Featured Events | Nov 16, 2015 |

For prisoners, marketplace ingenuity a matter of self-worth

By Bailey Link In maximum-security prisons, a highly constrained marketplace develops that is very different from the one that we are accustomed to in outside world. Visiting researcher Ronald Paul Hill, who presented his work at the Gabelli School’s Marketing Area …

Featured Events
Featured Events | Oct 26, 2015 |

Learn about marketing careers from young alumni on Oct. 27

What’s it like for a young professional working in the marketing industry? Gabelli School of Business students will have a chance to find out when a group of recent Fordham graduates participates in a roundtable discussion on the Rose Hill …

Featured Events
Featured Events | Oct 07, 2015 |

Key Food COO discusses firm’s growth with Fordham students

The New York City supermarket landscape is dominated largely by independently-owned stores. So how does Key Food, a more than 75-year-old company, manage to survive and thrive in this environment? By focusing on quality products and customer, among other things, …

Success Stories
Success Stories | Sep 28, 2015 |

Success story: Senior gets fall internship at Google

Nicholas Hardiman’s senior year at the Gabelli School of Business is starting off in Ann Arbor, Mich. As an intern in one of Google’s biggest sales offices, Hardiman will be spending the next three months working with the online giant …

Success Stories
Success Stories | Sep 24, 2015 |

Success story: Senior gets full-time offer from marketing firm

Benjamin Phillips, BS ’16, knows right where he’s going to be working when he graduates this May. Exactly what will his responsibilities be? He’ll find out soon enough. Phillips, a Gabelli School of Business business administration major who is concentrating in entrepreneurship and …

Featured Events
Featured Events | Sep 09, 2015 |

Marketing Career Day on 9/17 to feature Mandell Crawley

What does a career in marketing look like in today’s business environment? If you’re interested in finding out, a Sept. 17 Career Day hosted by the Fordham Graduate Marketing Society may provide some answers. The highlight of the event, held …

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