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Do introductory discounts work? The research says yes

Faculty | May 11, 2016 |

Nearly everyone has been offered an introductory incentive to open a financial services account of some kind. The ubiquity of those offers led Mohammad Nejad and Sertan Kabadayi, two Gabelli School of Business marketing professors, to ask the questions: Do …

Creative marketing aided by analytics, executives say

Executive | Apr 05, 2016 |

Working creatively in marketing is not a hidebound activity. Inspiration came come from a variety of sources. But the process that leads to the creative aspects of marketing is important, R.P. Kumar, executive vice president and global director of strategic …

Getting to the heart of the consumer

Featured Events | Mar 15, 2016 |

By Nina Heidig You might be surprised to see rocker Iggy Pop’s sinewy torso and ragged face in a fashion ad for H&M. But for Ole Pedersen, this unorthodox pairing exemplifies the power of creative insight. Pedersen, executive vice president …

‘Stay thirsty’ no more: Malefyt discusses Dos Equis marketing

Faculty | Mar 09, 2016 |

Forget the presidential campaign. The most interesting news of the day is that The Most Interesting Man in the World will no longer be telling us to “stay thirsty.” Dos Equis’ long-running advertising campaign – featuring the breathtakingly debonair “most interesting …

Learn from the pros at two marketing events this week

Featured Events, Marketing | Mar 07, 2016 |

Looking for some real-life experience in marketing? Students will have two opportunities this week to learn from marketing professionals. A site visit to the Undertone Digital Advertising Agency has been scheduled for 1 p.m. to 2:30 p.m. on Wednesday, March …

Starbucks-Pepsi partnership proves fruitful, exec says

Featured Events | Mar 02, 2016 |

By Victoria Cleveland A partnership between PepsiCo and Starbucks has proven to be a success, a PepsiCo executive told an audience at Fordham University recently. Girish Gupta, Pepsi’s director of sales, said the synergy between Pepsi and Starbucks has made …

‘Simple’ research can be profound, marketing speaker says

Faculty | Dec 02, 2015 |

When A. “Parsu” Parasuraman first sat with his collaborators in a conference room in the 1980s and came up with a model to explain gaps in service quality, they made some deceptively simple conclusions. “Quality of service is really something …

For prisoners, marketplace ingenuity a matter of self-worth

Featured Events | Nov 16, 2015 |

By Bailey Link In maximum-security prisons, a highly constrained marketplace develops that is very different from the one that we are accustomed to in outside world. Visiting researcher Ronald Paul Hill, who presented his work at the Gabelli School’s Marketing Area …

Learn about marketing careers from young alumni on Oct. 27

Featured Events | Oct 26, 2015 |

What’s it like for a young professional working in the marketing industry? Gabelli School of Business students will have a chance to find out when a group of recent Fordham graduates participates in a roundtable discussion on the Rose Hill …

Key Food COO discusses firm’s growth with Fordham students

Featured Events | Oct 07, 2015 |

The New York City supermarket landscape is dominated largely by independently-owned stores. So how does Key Food, a more than 75-year-old company, manage to survive and thrive in this environment? By focusing on quality products and customer, among other things, …

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