Nearly everyone has been offered an introductory incentive to open a financial services account of some kind. The ubiquity of those offers led Mohammad Nejad and Sertan Kabadayi, two Gabelli School of Business marketing professors, to ask the questions: Do …
Working creatively in marketing is not a hidebound activity. Inspiration came come from a variety of sources. But the process that leads to the creative aspects of marketing is important, R.P. Kumar, executive vice president and global director of strategic …
By Nina Heidig You might be surprised to see rocker Iggy Pop’s sinewy torso and ragged face in a fashion ad for H&M. But for Ole Pedersen, this unorthodox pairing exemplifies the power of creative insight. Pedersen, executive vice president …
Forget the presidential campaign. The most interesting news of the day is that The Most Interesting Man in the World will no longer be telling us to “stay thirsty.” Dos Equis’ long-running advertising campaign – featuring the breathtakingly debonair “most interesting …
Looking for some real-life experience in marketing? Students will have two opportunities this week to learn from marketing professionals. A site visit to the Undertone Digital Advertising Agency has been scheduled for 1 p.m. to 2:30 p.m. on Wednesday, March …
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By Victoria Cleveland A partnership between PepsiCo and Starbucks has proven to be a success, a PepsiCo executive told an audience at Fordham University recently. Girish Gupta, Pepsi’s director of sales, said the synergy between Pepsi and Starbucks has made …
When A. “Parsu” Parasuraman first sat with his collaborators in a conference room in the 1980s and came up with a model to explain gaps in service quality, they made some deceptively simple conclusions. “Quality of service is really something …
By Bailey Link In maximum-security prisons, a highly constrained marketplace develops that is very different from the one that we are accustomed to in outside world. Visiting researcher Ronald Paul Hill, who presented his work at the Gabelli School’s Marketing Area …
What’s it like for a young professional working in the marketing industry? Gabelli School of Business students will have a chance to find out when a group of recent Fordham graduates participates in a roundtable discussion on the Rose Hill …
The New York City supermarket landscape is dominated largely by independently-owned stores. So how does Key Food, a more than 75-year-old company, manage to survive and thrive in this environment? By focusing on quality products and customer, among other things, …
