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Faculty | Jun 25, 2015 |

Horton breaks down IR risks in magazine article

Can an investor relations firm’s efforts to create buzz for a client turn into securities fraud? Brent J. Horton, an associate professor of law and ethics at the Gabelli School of Business, explored the issue in a recent article in …

Faculty
Faculty | Apr 01, 2015 |

Does empathy belong in marketing? Center says yes.

Listening and observing are keys to a more empathetic way to conduct marketing, said presenters at the recent Conference for Positive Marketing held at Fordham University’s Lincoln Center. “You’ve heard us say this before at the center that marketing is …

Faculty
Faculty | Mar 24, 2015 |

Werner: Is it time to rethink the traditional financial paradigm?

A Gabelli School of Business associate professor urged students to challenge the existing business paradigm by thinking about how a more sustainable financial system can be developed. Frank Werner, in a recent Sustainability Week presentation to a group of students, …

Faculty
Faculty | Mar 02, 2015 |

Aksoy’s latest book cracks Times’ best seller list

A Fordham University professor’s book on customer loyalty has struck a chord with readers. Lerzan Aksoy’s latest, The Wallet Allocation Rule, has cracked the bestseller lists of both The New York Times and USA Today. The book, a look at …

Faculty
Faculty | Feb 24, 2015 |

Club of Rome inducts Associate Professor Michael Pirson

Michael Pirson, an associate professor who specializes in humanistic management and delivers relevant presentations all over the world, is one of three new inductees into the international think tank known as the Club of Rome. Established in Italy in 1968, the Club of …

Faculty
Faculty | Feb 20, 2015 |

Fordham research to be highlighted at California events

The California contingent of the Fordham University family will get a chance in March to hear about some of the most interesting research coming from the faculty at the schools of business. Lerzan Aksoy, a professor of marketing and the …

Faculty
Faculty | Feb 18, 2015 |

Rapaccioli to ‘guest coach’ Fordham’s women’s basketball team

The dean of Fordham University‘s schools of business will be wearing a different hat tonight, sitting on the bench during the Fordham women’s basketball game at Rose Hill Gymnasium. Dean Donna Rapaccioli will be the guest coach at the 7 …

Faculty
Faculty | Feb 17, 2015 |

Professor: Website privacy policies are ‘ineffective’

Website user agreements are often so obtuse that customers can’t adequately understand what their exposure is when they sign up for online services, a Fordham University professor said during a recent roundtable discussion. Joel R. Reidenberg, a Fordham University law …

Faculty
Faculty | Jan 28, 2015 |

Aksoy appointed associate editor of Journal of Service Research

Lerzan Aksoy, a Fordham University marketing professor and author, has been named associate editor at the Journal of Service Research. The journal is published quarterly and is considered the world’s leading journal in its field. Aksoy, who joined Fordham’s Schools of …

Faculty
Faculty | Jan 20, 2015 |

Conrad: Ohio State not the only winner in college football playoff

How did the first college football championship games, which ended with Ohio State standing alone after defeating Oregon 42-20 on Jan. 12, do when it came to its format, ratings and merchandise? We turned to Mark Conrad, an associate professor …

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