Can an investor relations firm’s efforts to create buzz for a client turn into securities fraud? Brent J. Horton, an associate professor of law and ethics at the Gabelli School of Business, explored the issue in a recent article in …

Listening and observing are keys to a more empathetic way to conduct marketing, said presenters at the recent Conference for Positive Marketing held at Fordham University’s Lincoln Center. “You’ve heard us say this before at the center that marketing is …

A Gabelli School of Business associate professor urged students to challenge the existing business paradigm by thinking about how a more sustainable financial system can be developed. Frank Werner, in a recent Sustainability Week presentation to a group of students, …

A Fordham University professor’s book on customer loyalty has struck a chord with readers. Lerzan Aksoy’s latest, The Wallet Allocation Rule, has cracked the bestseller lists of both The New York Times and USA Today. The book, a look at …

Michael Pirson, an associate professor who specializes in humanistic management and delivers relevant presentations all over the world, is one of three new inductees into the international think tank known as the Club of Rome. Established in Italy in 1968, the Club of …

The California contingent of the Fordham University family will get a chance in March to hear about some of the most interesting research coming from the faculty at the schools of business. Lerzan Aksoy, a professor of marketing and the …

The dean of Fordham University‘s schools of business will be wearing a different hat tonight, sitting on the bench during the Fordham women’s basketball game at Rose Hill Gymnasium. Dean Donna Rapaccioli will be the guest coach at the 7 …

Website user agreements are often so obtuse that customers can’t adequately understand what their exposure is when they sign up for online services, a Fordham University professor said during a recent roundtable discussion. Joel R. Reidenberg, a Fordham University law …

Lerzan Aksoy, a Fordham University marketing professor and author, has been named associate editor at the Journal of Service Research. The journal is published quarterly and is considered the world’s leading journal in its field. Aksoy, who joined Fordham’s Schools of …

How did the first college football championship games, which ended with Ohio State standing alone after defeating Oregon 42-20 on Jan. 12, do when it came to its format, ratings and merchandise? We turned to Mark Conrad, an associate professor …