For the third year in a row, Associate Dean Lerzan Aksoy has been the author of the outstanding paper of the year in the Journal of Service Management. This year’s paper, titled Perceptions are relative: An examination of the relationship …
Tagged in Alexander Buoye,
Arne De Keyser,
Bart Lariviére,
Bruce Cooil,
customer satisfaction,
Department of Integrated Marketing Communication,
Edward C. Malthouse,
Fordham University,
Gabelli School of Business,
Ghent University,
Journal of Service Management,
Lerzan Aksoy,
Northwestern University,
Owen Graduate School of Management,
share of wallet,
The Wallet Allocation Rule,
Vanderbilt University
Most book clubs follow a similar script: Read a book. Gather with friends. Discuss what you’ve read. A new club at the Gabelli School of Business, scheduled to form in the fall semester will add an enviable new wrinkle. Rather …
A Fordham University professor’s book on customer loyalty has struck a chord with readers. Lerzan Aksoy’s latest, The Wallet Allocation Rule, has cracked the bestseller lists of both The New York Times and USA Today. The book, a look at …
The California contingent of the Fordham University family will get a chance in March to hear about some of the most interesting research coming from the faculty at the schools of business. Lerzan Aksoy, a professor of marketing and the …
Tagged in brand loyalty,
California,
Fordham alumni,
Fordham University,
Ipsos Loyalty,
Lerzan Aksoy,
Los Angeles,
San Francisco,
schools of business,
The Wallet Allocation Rule,
Tim Keiningham
Lerzan Aksoy, a Fordham University marketing professor and author, has been named associate editor at the Journal of Service Research. The journal is published quarterly and is considered the world’s leading journal in its field. Aksoy, who joined Fordham’s Schools of …
