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Faculty
Faculty | Mar 02, 2015 |

Aksoy’s latest book cracks Times’ best seller list

A Fordham University professor’s book on customer loyalty has struck a chord with readers. Lerzan Aksoy’s latest, The Wallet Allocation Rule, has cracked the bestseller lists of both The New York Times and USA Today. The book, a look at …

Faculty
Faculty | Feb 20, 2015 |

Fordham research to be highlighted at California events

The California contingent of the Fordham University family will get a chance in March to hear about some of the most interesting research coming from the faculty at the schools of business. Lerzan Aksoy, a professor of marketing and the …

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