The California contingent of the Fordham University family will get a chance in March to hear about some of the most interesting research coming from the faculty at the schools of business. Lerzan Aksoy, a professor of marketing and the …
Tagged in brand loyalty,
California,
Fordham alumni,
Fordham University,
Ipsos Loyalty,
Lerzan Aksoy,
Los Angeles,
San Francisco,
schools of business,
The Wallet Allocation Rule,
Tim Keiningham
