High school is a time to explore options for careers and college choices, and a group of 40 juniors and seniors recently had a chance to jump start that exploration during the Gabelli School of Business’ first New York City …
To keep pace with industry growth, the Gabelli School of Business marketing area has introduced three new courses and three new secondary concentrations for undergraduate students. Sertan Kabadayi, associate professor and area chair of marketing, said the changes were born …
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Alexander Buoye,
design thinking,
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Gabelli School of Business,
Jesuit principles,
Lerzan Aksoy,
marketing,
marketing analytics,
Sertan Kabadayi,
services marketing,
strategic branding,
sustainable marketing
For the third year in a row, Associate Dean Lerzan Aksoy has been the author of the outstanding paper of the year in the Journal of Service Management. This year’s paper, titled Perceptions are relative: An examination of the relationship …
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Arne De Keyser,
Bart Lariviére,
Bruce Cooil,
customer satisfaction,
Department of Integrated Marketing Communication,
Edward C. Malthouse,
Fordham University,
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Ghent University,
Journal of Service Management,
Lerzan Aksoy,
Northwestern University,
Owen Graduate School of Management,
share of wallet,
The Wallet Allocation Rule,
Vanderbilt University
Creative videography about her semester abroad in Italy helped Caroline LeBranti, BS ’16, win the first International Business Week video competition. The competition, which featured original 30- to 90-second videos about international experiences, real or imagined, showcased the global focus of …
Tagged in Amazon,
Fordham University,
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Krakow,
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New Delhi,
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student video competition,
United Airlines
Most book clubs follow a similar script: Read a book. Gather with friends. Discuss what you’ve read. A new club at the Gabelli School of Business, scheduled to form in the fall semester will add an enviable new wrinkle. Rather …
A Fordham University professor’s book on customer loyalty has struck a chord with readers. Lerzan Aksoy’s latest, The Wallet Allocation Rule, has cracked the bestseller lists of both The New York Times and USA Today. The book, a look at …
The California contingent of the Fordham University family will get a chance in March to hear about some of the most interesting research coming from the faculty at the schools of business. Lerzan Aksoy, a professor of marketing and the …
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Tim Keiningham
Lerzan Aksoy, a Fordham University marketing professor and author, has been named associate editor at the Journal of Service Research. The journal is published quarterly and is considered the world’s leading journal in its field. Aksoy, who joined Fordham’s Schools of …
