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Faculty
Faculty | Aug 08, 2016 |

Professor explores the economics of bad-mouthing a company

Negative word-of-mouth information can affect a company’s bottom line, but whom that information is shared with can determine just how much damage is done, according to a new paper co-written by a Fordham assistant professor of marketing.

Announcements
Announcements | Jun 28, 2016 |

New marketing concentrations, courses for growth fields

To keep pace with industry growth, the Gabelli School of Business marketing area has introduced three new courses and three new secondary concentrations for undergraduate students. Sertan Kabadayi, associate professor and area chair of marketing, said the changes were born …

Faculty
Faculty | May 11, 2016 |

Do introductory discounts work? The research says yes

Nearly everyone has been offered an introductory incentive to open a financial services account of some kind. The ubiquity of those offers led Mohammad Nejad and Sertan Kabadayi, two Gabelli School of Business marketing professors, to ask the questions: Do …

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