Negative word-of-mouth information can affect a company’s bottom line, but whom that information is shared with can determine just how much damage is done, according to a new paper co-written by a Fordham assistant professor of marketing.

Nearly everyone has been offered an introductory incentive to open a financial services account of some kind. The ubiquity of those offers led Mohammad Nejad and Sertan Kabadayi, two Gabelli School of Business marketing professors, to ask the questions: Do …

For Aneesha Krishnakumar, her graduate-level data-driven marketing decisions class was just what the employer ordered. Krishnakumar, who will graduate from the Gabelli School of Business with a Master of Science in Marketing Intelligence degree this summer, has landed a job …

The assignment was rigorous and the competition stiff, but that made this year’s winner of the Richard Colombo Marketing Analytics Competition all the more deserving. Jonathan Zile, an MBA student with a concentration in marketing, took first place in the …