To keep pace with industry growth, the Gabelli School of Business marketing area has introduced three new courses and three new secondary concentrations for undergraduate students. Sertan Kabadayi, associate professor and area chair of marketing, said the changes were born …
Tagged in Ahir Gopaldas,
Alexander Buoye,
design thinking,
Fordham University,
Gabelli School of Business,
Jesuit principles,
Lerzan Aksoy,
marketing,
marketing analytics,
Sertan Kabadayi,
services marketing,
strategic branding,
sustainable marketing
For the third year in a row, Associate Dean Lerzan Aksoy has been the author of the outstanding paper of the year in the Journal of Service Management. This year’s paper, titled Perceptions are relative: An examination of the relationship …
Tagged in Alexander Buoye,
Arne De Keyser,
Bart Lariviére,
Bruce Cooil,
customer satisfaction,
Department of Integrated Marketing Communication,
Edward C. Malthouse,
Fordham University,
Gabelli School of Business,
Ghent University,
Journal of Service Management,
Lerzan Aksoy,
Northwestern University,
Owen Graduate School of Management,
share of wallet,
The Wallet Allocation Rule,
Vanderbilt University