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Digital ads must change to keep pace with consumers, exec says

Faculty | May 10, 2016 |

If given the choice, people will always choose ad-free viewing, a media marketing specialist told a group of academics and media professionals during an international conference last week. That is why it is important that publishers and advertisers “find new …

No assets? With SPACs, that’s no problem, professors find

Faculty | Apr 06, 2016 |

Investing in a company that has no assets and no product would seem, at first glance, to be a poor decision. But a paper by three professors at the Gabelli School of Business shows that initial public offerings of shares by …

Lighting a FIRE for real estate education

Faculty | Mar 31, 2016 |

Four schools at Fordham University will combine efforts to bolster opportunities for real estate education as part of a new initiative to prepare professionals for one of New York City’s burgeoning industries. The Fordham Initiative in Real Estate (FIRE) includes …

Mirabile: More opportunities available in hedge funds

Faculty, Finance | Mar 14, 2016 |

Traditionally, hedge funds had been illiquid investments tailored to high-net-worth players in the alternative investments space. That tradition is changing, said Kevin Mirabile, a clinical assistant professor of finance at the Gabelli School of Business, and the new areas of …

Hanaa Fawzy is on a global mission

Faculty | Mar 11, 2016 |

By Bailey Link, BS ’16 You might see Hanaa Fawzy around Hughes Hall, but do you know what she does? The assistant dean recently handed over the reins for the sophomore class to Bob Daly and is now focused on …

Aksoy, Buoye paper honored by service management journal

Faculty | Mar 10, 2016 |

For the third year in a row, Associate Dean Lerzan Aksoy has been the author of the outstanding paper of the year in the Journal of Service Management. This year’s paper, titled Perceptions are relative: An examination of the relationship …

‘Stay thirsty’ no more: Malefyt discusses Dos Equis marketing

Faculty | Mar 09, 2016 |

Forget the presidential campaign. The most interesting news of the day is that The Most Interesting Man in the World will no longer be telling us to “stay thirsty.” Dos Equis’ long-running advertising campaign – featuring the breathtakingly debonair “most interesting …

Haber champions a unique way to promote research

Faculty | Feb 29, 2016 |

The research being done at Fordham University and many other colleges is interesting and often groundbreaking, but outside of a few very interested parties in academia, there are not many who know about the work. How can academics solve the …

Bennett: U.S. economy remains resilient

Faculty | Feb 25, 2016 |

Echoing President Barack Obama’s recent State of the Union declaration that the U.S. economy is the strongest and most durable in the world, Fordham Professor Paul Bennett said traumatic problems such as terrorism probably would not affect American markets very …

Pirson honored for work to reframe purpose of business

Faculty | Feb 01, 2016 |

Michael Pirson’s efforts to reshape global businesses as catalysts for improving society and solving some of its ills have brought him a new honor and responsibility. Pirson, an associate professor of management systems at the Gabelli School of Business, has …

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