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‘Simple’ research can be profound, marketing speaker says

Faculty | Dec 02, 2015 |

When A. “Parsu” Parasuraman first sat with his collaborators in a conference room in the 1980s and came up with a model to explain gaps in service quality, they made some deceptively simple conclusions. “Quality of service is really something …

For prisoners, marketplace ingenuity a matter of self-worth

Featured Events | Nov 16, 2015 |

By Bailey Link In maximum-security prisons, a highly constrained marketplace develops that is very different from the one that we are accustomed to in outside world. Visiting researcher Ronald Paul Hill, who presented his work at the Gabelli School’s Marketing Area …

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