Negative word-of-mouth information can affect a company’s bottom line, but whom that information is shared with can determine just how much damage is done, according to a new paper co-written by a Fordham assistant professor of marketing.

Calling political and union opposition to the Trans-Pacific Partnership pact shortsighted, a Gabelli School of Business professor says there is “little to no” reason for the agreement not to be ratified by Congress. Paul McNelis, S.J., the Robert Bendheim Chair …

If you need help on the fifth floor of Martino Hall, Marlo Coates will be the one to assist. Read on to see exactly how she goes about her workday. Q. Describe in your own words what your job is at the …

Nearly everyone has been offered an introductory incentive to open a financial services account of some kind. The ubiquity of those offers led Mohammad Nejad and Sertan Kabadayi, two Gabelli School of Business marketing professors, to ask the questions: Do …

If given the choice, people will always choose ad-free viewing, a media marketing specialist told a group of academics and media professionals during an international conference last week. That is why it is important that publishers and advertisers “find new …

Investing in a company that has no assets and no product would seem, at first glance, to be a poor decision. But a paper by three professors at the Gabelli School of Business shows that initial public offerings of shares by …

Four schools at Fordham University will combine efforts to bolster opportunities for real estate education as part of a new initiative to prepare professionals for one of New York City’s burgeoning industries. The Fordham Initiative in Real Estate (FIRE) includes …

Traditionally, hedge funds had been illiquid investments tailored to high-net-worth players in the alternative investments space. That tradition is changing, said Kevin Mirabile, a clinical assistant professor of finance at the Gabelli School of Business, and the new areas of …

By Bailey Link, BS ’16 You might see Hanaa Fawzy around Hughes Hall, but do you know what she does? The assistant dean recently handed over the reins for the sophomore class to Bob Daly and is now focused on …

For the third year in a row, Associate Dean Lerzan Aksoy has been the author of the outstanding paper of the year in the Journal of Service Management. This year’s paper, titled Perceptions are relative: An examination of the relationship …