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Faculty | Mar 10, 2016 |

Aksoy, Buoye paper honored by service management journal

For the third year in a row, Associate Dean Lerzan Aksoy has been the author of the outstanding paper of the year in the Journal of Service Management. This year’s paper, titled Perceptions are relative: An examination of the relationship …

Faculty
Faculty | Mar 09, 2016 |

‘Stay thirsty’ no more: Malefyt discusses Dos Equis marketing

Forget the presidential campaign. The most interesting news of the day is that The Most Interesting Man in the World will no longer be telling us to “stay thirsty.” Dos Equis’ long-running advertising campaign – featuring the breathtakingly debonair “most interesting …

Faculty
Faculty | Feb 29, 2016 |

Haber champions a unique way to promote research

The research being done at Fordham University and many other colleges is interesting and often groundbreaking, but outside of a few very interested parties in academia, there are not many who know about the work. How can academics solve the …

Faculty
Faculty | Feb 25, 2016 |

Bennett: U.S. economy remains resilient

Echoing President Barack Obama’s recent State of the Union declaration that the U.S. economy is the strongest and most durable in the world, Fordham Professor Paul Bennett said traumatic problems such as terrorism probably would not affect American markets very …

Faculty
Faculty | Feb 01, 2016 |

Pirson honored for work to reframe purpose of business

Michael Pirson’s efforts to reshape global businesses as catalysts for improving society and solving some of its ills have brought him a new honor and responsibility. Pirson, an associate professor of management systems at the Gabelli School of Business, has …

Faculty
Faculty | Jan 28, 2016 |

For Gabelli’s Dunn, helping students is ‘the greatest thing’

You might see Brian Dunn around Hughes Hall, but do you know what he does? The affable eight-year veteran of the Gabelli School of Business has a varied and important role. Learn more in this transcript of our conversation with …

Faculty
Faculty | Dec 15, 2015 |

Horton’s research cited by influential business court

Research by a Gabelli School of Business professor has been cited in an opinion by one of the nation’s most influential business courts. The opinion issued by the Delaware Court of Chancery concerned the nature of a case, In Re: …

Faculty
Faculty | Dec 09, 2015 |

Fordham professor explores gaps in mobile app ratings

By Claire Curry More children use smartphones, tablets and mobile apps for fun and education every day. In fact, one survey found that 75 percent of children under the age of 8 have access to a smartphone or tablet, exposing …

Faculty
Faculty | Dec 02, 2015 |

Big data and big ideas grow in Innovation Lab

By Claire Curry Imagine if we applied big-data analytics to social media to learn which methods of treatment cancer patients report as most effective. Picture the sweeping efficiencies we could realize if we could rapidly analyze existing pharmaceutical drug patents …

Faculty
Faculty | Dec 02, 2015 |

‘Simple’ research can be profound, marketing speaker says

When A. “Parsu” Parasuraman first sat with his collaborators in a conference room in the 1980s and came up with a model to explain gaps in service quality, they made some deceptively simple conclusions. “Quality of service is really something …

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