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A. “Parsu” Parasuraman RELATED TAGS

Faculty | Dec 02, 2015 |

‘Simple’ research can be profound, marketing speaker says

When A. “Parsu” Parasuraman first sat with his collaborators in a conference room in the 1980s and came up with a model to explain gaps in service quality, they made some deceptively simple conclusions. “Quality of service is really something …

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