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Three last chances for Marketing Principles events credit

Areas of Study, Featured Events, Marketing | Nov 16, 2012 |

Right after Thanksgiving, students enrolled in the Marketing Principles course have three more chances — the last of the semester — to get the event-attendance credits they need for class. Students who are simply interested in marketing can benefit, too, …

Good news from faculty comes in threes

Areas of Study, Entrepreneurship, Faculty, Marketing, Stories | Nov 14, 2012 |

  Fordham Schools of Business faculty are racking up wins this week — no fewer than three professors have big achievements to report. Can we get a round of applause for ….. Timothy de Waal Malefyt, whose book Advertising and …

Thursday, Nov. 8: Marketing career events galore

Areas of Study, Featured Events, Marketing | Nov 06, 2012 |

If you’ve got any interest in marketing — if it might be a career path, or a major or minor, or even if you simply like a few of your marketing courses — there’s an array of events this Thursday …

IBM execs behind Jeopardy! computer visit GSB

Areas of Study, Coursework, Event Recaps, IT / Information Systems, Marketing, Stories | Oct 30, 2012 |

by Balt Heldring (GSB ’14) In 1997, IBM’s Deep Blue computer system beat the greatest chess player in the world, Garry Kasparov. With that feat conquered, IBM began searching for a new challenge, something that would spark the nation, as …

3 ways to get in on Positive Marketing Week

Areas of Study, Featured Events, Marketing | Oct 23, 2012 |

Next week — October 29 through November 2 — is Fordham’s second Positive Marketing Week, a production of the university’s Center for Positive Marketing that includes its annual conference. Three events are open to the Gabelli School population and are ideal for …

Professor Estelami’s paper named “Best of the Year”

Areas of Study, Faculty, IT / Information Systems, Marketing, Stories | Oct 18, 2012 |

The editorial board of a major academic journal, Marketing Education Review, has chosen Professor Hooman Estelami‘s paper as its “Best Article of the Year” for 2012. This is a significant achievement, and the Schools of Business are very proud of Professor …

Oct. 25: Seminar with former CEO of MassMutual and AIG

Accounting, Alumni, Areas of Study, Featured Events, Finance, IT / Information Systems, Marketing, Stories | Oct 09, 2012 |

Thanks to Father McShane, Gabelli School students are invited to apply for a seminar given by alumnus Bob O’Connell (FCRH ’65), the former CEO of both MassMutual and AIG. This executive-in-residence event is open to an extremely limited number of students …

Unique opportunity for marketing students: Oct. 29

Areas of Study, Featured Events, Marketing | Oct 04, 2012 |

  Marketing students: This is your chance to show advertising pros what you can do. We are looking for a select group of Gabelli School marketing majors/concentrators to work alongside Fordham GBA students in a special workshop being run by …

Gabelli School senior completes Benjamin Moore internship

Areas of Study, Marketing, Stories | Sep 10, 2012 |

If you bought any paint this summer — or if you end up buying any in the near future — your purchasing decisions may be shaped by the work of a Gabelli School senior. Joanna Lynn (GSB ’13) spent the …

UBS to hold career workshop for female students

Accounting, Areas of Study, Finance, IT / Information Systems, Marketing | Aug 29, 2012 |

Banking giant UBS is coordinating a program to help female undergraduates get ready to look for internships. Emily Bennington, an author and career expert who has been featured in major broadcast and print media, will help female college juniors to …

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