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London students craft marketing proposals with real teeth

Areas of Study, Coursework, Global, London, Marketing, Stories, Stories from Abroad | Jul 17, 2012 |

If you work for a marketing firm or ad agency, you never know what client might walk through the door. Do these people need help selling burgers? High-tech computer components? Face wash? Truly successful marketers have a strong enough skill …

Prof. Estelami named editor of financial marketing journal

Areas of Study, Faculty, Finance, Marketing, Stories | May 31, 2012 |

Congratulations are in order for Professor Hooman Estalami, who has been named the next editor of the International Journal of Bank Marketing, which publishes scientific research on how financial institutions promote their services to the public. A professor at the …

For a 2011 alumna, a student research project continues

Alumni, Areas of Study, Marketing, Stories | May 15, 2012 |

Caroline Dahlgren (GSB ’11) is proving that you don’t have to give up your original student research at Gabelli graduation. Now a supply management analyst at retailer Tiffany & Co., Caroline took the time this past year to educate a national …

Success story: Thea Katz nabs job in marketing for Food Network and more

Areas of Study, Marketing, Success Stories | May 04, 2012 |

Thea Katz (GSB ’12) knew since high school that she wanted a job in marketing. Now she has one. After graduation, Thea will start work full-time as a digital marketing coordinator for Scripps Network Interactive, based out of New York …

Success story: Anne Mielke gets internship at 2012 London Olympics

Areas of Study, London, Marketing, Success Stories | May 02, 2012 |

Most of us will watch the 2012 Games on television, with our minds in London but our rear ends on the living room couch. Anne Mielke (GSB ’14) will be there in person — not as a mere spectator, but …

Fordham Marketing Association seeks student officers

Areas of Study, Marketing | Apr 24, 2012 |

Gabelli students are invited to apply for executive board positions in the Fordham Marketing Association for the 2012-2013 school year. If you want to define yourself as a leader at Fordham in marketing — while gaining industry experience and networking …

Success story: Thomas Lloyd lands one of 6 slots in top PepsiCo jobs program

Areas of Study, Marketing, Success Stories | Apr 23, 2012 |

by Elizabeth Anderson (FCRH ’13) With graduation approaching, the Class of 2012 is heading off in every direction: graduate school, the workforce, or maybe home to do a little soul searching. For Thomas Lloyd (GSB ’12), that direction is back …

Success story: The New York Post welcomes Alice O’Brien

Areas of Study, Marketing, Success Stories | Apr 18, 2012 |

Putting the marketing half of her dual concentration into action, Alice O’Brien (GSB ’12) will join the New York Post’s advertising sales staff after graduation, starting in June as an account coordinator selling both newspaper and digital advertising. Alice’s position …

New Orleans beckons to Fordham marketers

Areas of Study, Event Recaps, Marketing, Marketing Association, Stories, Student Organizations & Clubs | Apr 16, 2012 |

A little more than a half-century ago, in 1961, the American Marketing Association’s annual student marketing conference was held right here on the Rose Hill campus. Fordham students still participate in AMA-sponsored conferences, most recently last month’s International Collegiate Conference. …

Barbara Corcoran gives “just do it”-style advice

Areas of Study, Event Recaps, Marketing, Stories | Apr 16, 2012 |

by Faye Kulik (GSB ’13) Real estate mogul Barbara Corcoran, keynote speaker of the Women in Leadership Summit, took the stage last week in a neon pink suit that matched her signature fiery personality. Ms. Corcoran shared advice for starting …


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