Prof. Estelami named editor of financial marketing journal

Areas of Study , Faculty , Finance , Marketing Stories | May 31, 2012 | Nicole Gesualdo

Congratulations are in order for Professor Hooman Estalami, who has been named the next editor of the International Journal of Bank Marketing, which publishes scientific research on how financial institutions promote their services to the public.

A professor at the Fordham Schools of Business since 1996, Dr. Estelami concentrates his research on financial services marketing and behavioral pricing. He is the author of Financial Services Marketing, a textbook that is used in business schools all over the world, and he has been a marketing consultant for major financial services companies. This journal editorship is a significant honor as well as a natural next step for such a focused and influential researcher in this area.

The International Journal of Bank Marketing is read by Dr. Estelami’s fellow academics, of course, but it also has practical impact in the banking field: Marketing managers worldwide use it to inform their decisions on how to effectively promote their services to existing and potential customers.

Especially in the extended wake of the financial crisis, there are many pressing industry issues that the journal will address. How could regulations be changed to improve the way banking products are introduced to customers? Do business educators play a role in helping their students to become more savvy, understanding consumers of banking products? Where do bank regulations fall short in protecting consumers? Where are they excessive?

“These are universal and global concerns that go beyond national boundaries and have been a persistent public concern nationwide,” Dr. Estelami said. “During my editorship, we will be tackling many of these types of questions through scientific research.”

Scientific research is what makes the International Journal of Bank Marketing stand out. It is the only journal in the world, Dr. Estelami said, that bases its marketing guidance on a solid foundation of customer surveys, qualitative studies and statistical analyses of bank data. As editor, Dr. Estelami hopes the journal will turn its attention to the human aspect of bank marketing, such as investigating whether it actually benefits consumers and how banks can become more customer-friendly.

Gabelli marketing and finance students who are interested in these topics should watch for opportunities created by having this journal’s editor in-house. “The high caliber of our Gabelli students makes them highly qualified to be involved with many of the research inquiries that the journal focuses on,” Dr. Estelami said. “Gabelli students an be involved as collaborators in research, participants at workshops and presenters at conference events related to the journal.”

Students who want to learn more may contact him at estelami@fordham.edu.