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Fordham Marketing Association Takes Top 10 at AMA Conference

Featured News, Marketing | May 03, 2021 |

Each spring, the American Marketing Association hosts an intercollegiate conference in New Orleans, a three-day conference designed for undergraduate marketing students seeking to learn more about the marketing industry from well-experienced industry professionals through professional development, career advice, networking, and …

Gabelli Students Compete for Campaign Slogan and Cardinal Hayes High School Wins

Featured News, Highschool, Marketing | Jan 26, 2021 |

By Andrew Clark and Claire Curry Advertising in New York City can be tricky—location is everything, values are critical, and you need the right people for the job. So, when Dr. Michael E. Carey, president of Cardinal Hayes High School, …

New Speaker Series Explores Responsible Business & Consumer Financial Health

Featured Events, Marketing | Oct 29, 2020 |

By Claire Curry Consumer financial well-being is the theme of a new speaker series hosted by the Gabelli School of Business that launched this week. Scholars from the marketing area are discussing different facets of current research on the subject, …

Paul Kramer on Successful Loyalty Programs and Co-Brand Partnerships

Marketing | Oct 22, 2020 |

By Justin Butterman, MS ’21 Consumer purchase power has shifted from transactional to emotional, and loyalty programs have become an integral factor into the shopping habits of almost every American, with up to 90% of consumers involved in at least …

Success Story: Marc Guberti ’20 is Named an Icon of Influence at the New Media Summit

Entrepreneurship, Marketing, Success Stories | May 08, 2019 |

By Kelly Anderson Marc Guberti, BS ’20, is a finance student, a runner, a podcast host, and an author of twenty e-books. He’s been named an Icon of Influence for the New Media Summit in Tampa, Florida, and his book …

Two students score fellowships at BBDO New York

Marketing, Undergraduate | Apr 24, 2019 |

By Claire Curry This summer, Gabelli School students Shrabonti Das ’20 and Emma Havighorst ’20 will experience what it’s like to work at one of the most renowned advertising agencies in the world. After a rigorous selection process, the two …

Learn from the pros at two marketing events this week

Featured Events, Marketing | Mar 07, 2016 |

Looking for some real-life experience in marketing? Students will have two opportunities this week to learn from marketing professionals. A site visit to the Undertone Digital Advertising Agency has been scheduled for 1 p.m. to 2:30 p.m. on Wednesday, March …

A round-robin take on the post-grad marketing life

Marketing | Nov 02, 2015 |

By Bailey Link Considering a career in marketing? It’s worth getting the scoop from young alumni who are actually doing the work. Six young marketing staffers, mostly Fordham University alumni, visited the Rose Hill campus last week to shine a light down their career paths. If …

Supper Club with a CFO: Apply by Nov. 26

Alumni, Featured Events, Finance, Marketing | Nov 21, 2013 |

The last Alumni/Student Supper Club of this semester gives you the opportunity to meet a chief financial officer with nearly 30 years of experience managing the finances of marketing firms. Frank Galella is the CFO of ICC Lowe, an advertising agency …

Keynote speaker Caplan tells good stories, raises ethical issues

Entrepreneurship, Event Recaps, Marketing | Nov 20, 2013 |

by Farzana Ali (GSB ’15) “This is a street fight. This is war.” That is what TrepCon keynote speaker John Caplan — presently the CEO of “social shopping” web site OpenSky — recalled about the competition in the 1990s between …

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