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Featured Events
Featured Events, Marketing | Oct 29, 2020 |

New Speaker Series Explores Responsible Business & Consumer Financial Health

By Claire Curry Consumer financial well-being is the theme of a new speaker series hosted by the Gabelli School of Business that launched this week. Scholars from the marketing area are discussing different facets of current research on the subject, …

Marketing
Marketing | Oct 22, 2020 |

Paul Kramer on Successful Loyalty Programs and Co-Brand Partnerships

By Justin Butterman, MS ’21 Consumer purchase power has shifted from transactional to emotional, and loyalty programs have become an integral factor into the shopping habits of almost every American, with up to 90% of consumers involved in at least …

Entrepreneurship
Entrepreneurship, Marketing, Success Stories | May 08, 2019 |

Success Story: Marc Guberti ’20 is Named an Icon of Influence at the New Media Summit

By Kelly Anderson Marc Guberti, BS ’20, is a finance student, a runner, a podcast host, and an author of twenty e-books. He’s been named an Icon of Influence for the New Media Summit in Tampa, Florida, and his book …

Marketing
Marketing, Undergraduate | Apr 24, 2019 |

Two students score fellowships at BBDO New York

By Claire Curry This summer, Gabelli School students Shrabonti Das ’20 and Emma Havighorst ’20 will experience what it’s like to work at one of the most renowned advertising agencies in the world. After a rigorous selection process, the two …

Featured Events
Featured Events, Marketing | Mar 07, 2016 |

Learn from the pros at two marketing events this week

Looking for some real-life experience in marketing? Students will have two opportunities this week to learn from marketing professionals. A site visit to the Undertone Digital Advertising Agency has been scheduled for 1 p.m. to 2:30 p.m. on Wednesday, March …

Marketing
Marketing | Nov 02, 2015 |

A round-robin take on the post-grad marketing life

By Bailey Link Considering a career in marketing? It’s worth getting the scoop from young alumni who are actually doing the work. Six young marketing staffers, mostly Fordham University alumni, visited the Rose Hill campus last week to shine a light down their career paths. If …

Alumni
Alumni, Featured Events, Finance, Marketing | Nov 21, 2013 |

Supper Club with a CFO: Apply by Nov. 26

The last Alumni/Student Supper Club of this semester gives you the opportunity to meet a chief financial officer with nearly 30 years of experience managing the finances of marketing firms. Frank Galella is the CFO of ICC Lowe, an advertising agency …

Entrepreneurship
Entrepreneurship, Event Recaps, Marketing | Nov 20, 2013 |

Keynote speaker Caplan tells good stories, raises ethical issues

by Farzana Ali (GSB ’15) “This is a street fight. This is war.” That is what TrepCon keynote speaker John Caplan — presently the CEO of “social shopping” web site OpenSky — recalled about the competition in the 1990s between …

Management
Management, Marketing, Sustainable Business | Nov 19, 2013 |

Whole Foods visitor explains why sustainability sells

by Balt Heldring (GSB ’14) Growing concern over corporate responsibility has led today’s companies to actively integrate sustainability principles into their businesses. What does that actually mean? These companies are going above and beyond earlier concerns for managing a good …

Event Recaps
Event Recaps, Marketing | Nov 18, 2013 |

Making advertising about more than just sales: John Osborn

by Balt Heldring (GSB ’14) Ever wonder who was behind AT&T’s “It’s Not Complicated” advertising campaign? A series of TV commercials that feature funny conversations among four little kids and a young man seated around a classroom table, the “It’s Not …

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