If you’re interested in marketing, it doesn’t matter which time slot you have free this Thursday, November 3 — because there’s a Marketing Career Day event happening for you at every hour of the day, from 9 to 5. Below …
About 60 Gabelli juniors now have a cover letter you can watch. As part of the Business Communication II course, these members of the Integrated Business Core were challenged to come up with a “brand video” — about two minutes …
David Neeleman, the founder of JetBlue and its former CEO, will deliver the keynote address at the Center for Positive Marketing’s first conference on Friday, November 4. Gabelli students are welcome to attend the event, which will be held at …
Hey, students: If you haven’t yet decided on a Halloween costume, that’s good: It leaves you free to choose a getup that will make you a winner at Positive Marketing Week! The Center for Positive Marketing challenges students to “Come …
Gabelli students are fortunate that the 2011 Advertising Educational Foundation symposium is being held right here at Fordham — and they are invited! Mark your calendars for October 27 from 8:30 a.m. to 1:00 p.m. at the Lincoln Center campus. This …
Ahir Gopaldas, visiting instructor of marketing, is this year’s winner of the Marketing Management Association’s Outstanding Teacher-Scholar Doctoral Competition. This international competition is open to doctoral students from all institutions. It recognizes academic achievement and future promise in classroom instruction …
Most college students don’t keep five-pound sacks of Nestle chocolate chips in their apartment kitchens. Or bags of brown sugar the size of a standard bed pillow. Or trays of eggs that could keep a short-order cook stocked through the …
Beth Egan, a Gabelli adjunct professor, published a great column on the advertising/marketing industry web site Adotas.com about how her Fordham students taught her a great deal about marketing to today’s teenagers and college students. “I entered Duane 351 at Fordham …
Know anybody who doesn’t like the idea of free samples? Probably not. From the bowls of taleggio cubes near the cheese counter at Fairway to the spools of travel-size floss at the dentist’s office, complimentary samples go over well with …
Restaurants, especially those that have enough buzz to attract attention from food bloggers, are finding it more and more common for patrons to be using their cell phones at the table — not simply to make calls, but to snap …
