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Areas of Study
Areas of Study, Featured Events, Marketing, Marketing Association, Student Organizations & Clubs | Oct 13, 2011 |

Students welcome at “Brandalism” advertising event

Gabelli students are fortunate that the 2011 Advertising Educational Foundation symposium is being held right here at Fordham — and they are invited! Mark your calendars for October 27 from 8:30 a.m. to 1:00 p.m. at the Lincoln Center campus. This …

Areas of Study
Areas of Study, Faculty, Marketing, Stories | Oct 04, 2011 |

Ahir Gopaldas, marketing instructor, wins doctoral competition

Ahir Gopaldas, visiting instructor of marketing, is this year’s winner of the Marketing Management Association’s Outstanding Teacher-Scholar Doctoral Competition. This international competition is open to doctoral students from all institutions. It recognizes academic achievement and future promise in classroom instruction …

Areas of Study
Areas of Study, Entrepreneurship, Entrepreneurship Society, Marketing, Stories, Student Organizations & Clubs | Sep 27, 2011 |

Fordham students to launch a fully baked business

Most college students don’t keep five-pound sacks of Nestle chocolate chips in their apartment kitchens. Or bags of brown sugar the size of a standard bed pillow. Or trays of eggs that could keep a short-order cook stocked through the …

Areas of Study
Areas of Study, Faculty, Marketing, Stories | Sep 22, 2011 |

Gabelli students teach professor a lesson in marketing

Beth Egan, a Gabelli adjunct professor, published a great column on the advertising/marketing industry web site Adotas.com about how her Fordham students taught her a great deal about marketing to today’s teenagers and college students. “I entered Duane 351 at Fordham …

Faculty
Faculty, Marketing, Stories | Aug 19, 2011 |

Free samples pay marketing dividends

Know anybody who doesn’t like the idea of free samples? Probably not. From the bowls of taleggio cubes near the cheese counter at Fairway to the spools of travel-size floss at the dentist’s office, complimentary samples go over well with …

Faculty
Faculty, Marketing, Stories | Aug 19, 2011 |

Restaurants, cell phones, and customer rights

Restaurants, especially those that have enough buzz to attract attention from food bloggers, are finding it more and more common for patrons to be using their cell phones at the table — not simply to make calls, but to snap …

Marketing
Marketing, Profiles | Jun 22, 2011 |

Gabelli intern feels the need for speed

The following article was written by Gabelli student Ade Herbert about his internship with NASCAR. It was printed in a NASCAR publication in summer 2011. Fans file through the gate. They’re carrying coolers and portable seats. They’re also wearing t-shirts …

Coursework
Coursework, Marketing, Marketing Association, Stories | Apr 12, 2011 |

First-place honors for Fordham Marketing Association

At the American Marketing Association’s collegiate conference in New Orleans, seven members of the Fordham Marketing Association received a first-place award for their ability to creatively incorporate the conference’s theme into an exhibition booth. More than 1,300 marketing students from …

john hayes american express
Entrepreneurship
Entrepreneurship, Entrepreneurship Society, Featured Events, Marketing | Apr 07, 2011 |

AMEX chief marketing officer talks branding

John Hayes, chief marketing officer of American Express, drew more than 120 students to the Flom Auditorium for a discussion of branding in today’s highly competitive market. He encouraged students to think of branding as a concept that applies not …

john hayes chief marketing officer american express
Entrepreneurship
Entrepreneurship, Marketing | Mar 22, 2011 |

Save the date: AMEX chief marketing officer to visit

The Gabelli School of Business will welcome John Hayes, chief marketing officer of American Express, to campus on March 30 at 4 p.m. Students who wish to attend may register here. Mr. Hayes has led American Express’s global marketing efforts …

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