Learn from the pros at two marketing events this week

Featured Events Marketing | Mar 07, 2016 | Gabelli School of Business

Looking for some real-life experience in marketing?

Students will have two opportunities this week to learn from marketing professionals.

A site visit to the Undertone Digital Advertising Agency has been scheduled for 1 p.m. to 2:30 p.m. on Wednesday, March 9. Students will take an agency tour and hear presentations from various departments, including marketing, creative, and strategic planning and research. Space is limited.

On Thursday, March 10, a marketing practitioner session featuring AIM Productions and data analytics will be held in Flom Auditorium from 1 p.m. to 2:15 p.m.

AIM’s CEO Joyce Filippazzo and President Patty Ganguzza will give an overview of the corporation. Students will participate in a hands-on mini case study exploring the data analytics process as it related to content and influencer analysis, consumer insights and media campaign effectiveness.

Contact Gina Hill LoBasso at hilllobasso@fordham.edu for more information.

If you go:
Event: Site visit to Undertone Digital Advertising Agency
Date: Wednesday, March 9, 2016
Time: 1 p.m. to 2:30 p.m.
Location: 340 Madison Ave. #8
Attire: Business casual
Registration: Contact Gina Hill LoBasso, hilllobasso@fordham.edu or click here

Event: Marketing practitioner session: AIM Productions and data analytics
Date: Thursday, March 10, 2016
Time: 1 p.m. to 2:15 p.m.
Location: Flom Auditorium
Attire: Business casual
Registration: Contact Gina Hill LoBasso, hilllobasso@fordham.edu or click here