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Success story: Farzana Ali re-ups at ReadyU

Areas of Study, Marketing, Success Stories | Feb 04, 2013 |

Farzana Ali (GSB ’15) is an applied accounting and finance major, complete with past internship experience in wealth management at UBS, but that’s not stopping her from cultivating a sideline in marketing. After completing a fall-semester internship with ReadyU, a …

Revolutionary idea for Target.com yields $2,500 prize

Areas of Study, Coursework, Marketing, Students | Jan 28, 2013 |

by Farzana Ali (GSB ’15) What does Target have that Amazon doesn’t? A physical store. Four Gabelli School of Business students recently decided it was time to bring that whole store online. Graham Batstone (GSB ’12), Andriana Antonucci (GSB ’14), …

Hoff, Iman, Kulangara, Matteini and Pierson take the Core Bowl

Areas of Study, Event Recaps, Marketing, Stories | Jan 24, 2013 |

Walking out of yesterday’s Core Bowl — the premier business-presentation competition of the sophomore-year core curriculum — with a $1,000 prize and a lot of pride were five students: Thor Hoff (GSB ’15), Nicole Iman (GSB ’15), Nevin Kulangara (GSB ’15), Michelle Matteini …

How to get your marketing event credits this term

Areas of Study, Featured Events, Marketing, Personal & Professional Development | Jan 22, 2013 |

Taking Marketing Principles this semester? If so, take note: The four events below have been approved by the Personal and Professional Development Center for credit in spring 2013. Don’t forget that all Marketing Principles students must attend two events this semester to complete …

Success story: Christina Mozeleski lands international marketing job

Areas of Study, Marketing, Personal & Professional Development, Success Stories | Jan 22, 2013 |

Job-hunting in this economy is not easy. So when Christina Mozeleski (GSB ’12) found her first full-time position after graduation — as the international sales coordinator for International Data Group’s IDG TechNetwork — it was an even greater victory that …

Watch sophomores go head to head in Core Bowl 2013!

Areas of Study, Featured Events, Marketing | Jan 14, 2013 |

The Super Bowl will be here in just a few weeks. The Core Bowl will be here even sooner. Come to Keating 1st on Wednesday, January 23, to watch six sophomore teams engage in the integrated core curriculum’s battle royale. …

Success story: Ryan Curran hired full-time by BBDO

Areas of Study, Marketing, Success Stories | Jan 11, 2013 |

At Fordham, Ryan Curran (GSB ’12) wasn’t simply on the soccer team. He was the captain. Now, as a graduate, Ryan isn’t simply in advertising. He’s at BBDO, one of the largest and most prestigious agencies in the world. “BBDO …

Give your marketing skills a quantitative edge

Areas of Study, Coursework, Marketing, Stories | Dec 04, 2012 |

If you’re interested in marketing and still have room — or room to change — in your spring 2013 course schedule, consider this class from Professor Mohammad Nejad. Data-Driven Marketing Decisions (MKBU 4451) is a brand-new elective that offers hands-on …

GSB alumna lands on Broadway … in advertising, of course

Alumni, Areas of Study, Marketing, Stories | Nov 30, 2012 |

by Balt Heldring (GSB ’14) For years, people from all over the world have come to bask in the streetlights of theater’s biggest stage: Broadway. From the TKTS ticket booth to the New York Times building stand hundreds of advertisements …

Success story: Jordan Catalana gets internship at Kenneth Cole Foundation

Areas of Study, Entrepreneurship, Marketing, Success Stories | Nov 27, 2012 |

On January 28, Jordan Catalana (GSB ’15) starts her dream internship. Jordan will be assisting with marketing, communications and outreach in the public affairs department of the Kenneth Cole Foundation. For someone interested in marketing, management and socially conscious business, …

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