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Whole Foods visitor explains why sustainability sells

Management, Marketing, Sustainable Business | Nov 19, 2013 |

by Balt Heldring (GSB ’14) Growing concern over corporate responsibility has led today’s companies to actively integrate sustainability principles into their businesses. What does that actually mean? These companies are going above and beyond earlier concerns for managing a good …

Making advertising about more than just sales: John Osborn

Event Recaps, Marketing | Nov 18, 2013 |

by Balt Heldring (GSB ’14) Ever wonder who was behind AT&T’s “It’s Not Complicated” advertising campaign? A series of TV commercials that feature funny conversations among four little kids and a young man seated around a classroom table, the “It’s Not …

Dec. 4: Meet Gilt Groupe execs and tour their offices

Communications/Media Management, Featured Events, Marketing | Nov 18, 2013 |

The Gilt Groupe will open its doors to Gabelli School students for the first time with an on-site meeting and tour at its Manhattan office. Gilt’s approach to high-end discount shopping is well-known to anyone with an interest in fashion — and, …

Take our Tokyo study tour, come back as photographer/author

Communications/Media Management, Marketing | Nov 11, 2013 |

Imagine showing up to job interviews with a published book that includes your own work. That option will be open to the small group of students who travel to Tokyo, Japan, over spring break 2014 on a brand-new, pioneering study …

Marketing Career Week is Nov. 11-14

Featured Events, Marketing | Nov 07, 2013 |

Marketing Career Week comes to the Rose Hill campus from Monday, November 11, through Thursday, November 14. See below for the full listing of events. Plan to attend one of these? Make sure you register in advance using the individual …

A trip to the market yields lessons in marketing

Event Recaps, Marketing | Nov 07, 2013 |

by Jason Chan (GSB ’17) Dr. Di Lorenzo’s Ground Floor class listened to Stew Leonard’s in-store animatronics while sampling the market’s freshly glazed cinnamon doughnuts. As the animated butter sticks sang, three tour guides described how Stew Leonard’s grew from …

Monday, Oct. 28: Enter this contest to win $1,500

Featured Events, Management, Marketing | Oct 24, 2013 |

Central Business Solutions is a company that wants to meet Fordham students to hire. It’s also sponsoring a contest that will yield a $1,500 cash prize. Come out on Monday to meet Central Business Solutions staff, learn more about the …

Nov. 12: Supper Club geared toward marketing students

Alumni, Areas of Study, Communications/Media Management, Featured Events, Marketing | Oct 22, 2013 |

Next month’s calendar includes an Alumni/Student Supper Club with Maria Ungaro (FCRH ’91, GBA ’96), a vice president at Kellen Company, which provides management, communications and event planning services worldwide. Business students who have marketing and communications positions in their sights …

3 sponsored (free!) tickets available for communications conference

Areas of Study, Communications/Media Management, Featured Events, Marketing | Oct 21, 2013 |

Students interested in marketing and communications, take note: Dean Rapaccioli is making it possible for THREE students to attend the New York Women in Communications Conference on Saturday, November 9. The school will pay these three students’ entry fees. Want to …

Big careers in finance, marketing can begin at a startup

Areas of Study, Finance, Marketing, Students | Oct 16, 2013 |

by Balt Heldring (GSB ’14) College students in search of their first job have a unique opportunity: to choose a career path that not only meets their goals, but also fulfills their passion. So many of us feel like we …


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