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New Orleans beckons to Fordham marketers

Areas of Study , Event Recaps , Marketing , Marketing Association , Stories Student Organizations & Clubs | Apr 16, 2012 |

Fordham students take a break from the American Marketing Association conference at New Orleans' famed Café Du Monde.

A little more than a half-century ago, in 1961, the American Marketing Association’s annual student marketing conference was held right here on the Rose Hill campus. Fordham students still participate in AMA-sponsored conferences, most recently last month’s International Collegiate Conference. Today’s students had to go a bit farther than across campus, though — namely to New Orleans, Louisiana.

There they joined more than 1,200 students and faculty advisers for events based on the conference’s theme: “Marketing: Always Evolving.” Speakers and panelists talked in particular about how the “Four P’s” of marketing — product, price, promotion and place — have changed drastically over the years.

Fordham’s contingent, accompanied by marketing professor Beth Vallen, included Christie Campbell (FCRH ’13) and Jennifer Schwartz (FCRH ’13), co-presidents of the Fordham Marketing Association, and Claire Nielsen (GSB ’12). The students did some networking, picked up fresh knowledge at seminars and faced off against other universities in an exhibit competition. They explored New Orleans during their off hours, sampling beignets from Café Du Monde, listening to street jazz bands and perusing artists’ wares at the French Market.

The three students were able to attend the marketing conference with a little help from the Gabelli School of Business as well as from some “corporate” sponsors right around the corner from Fordham: Michaelangelo’s Restaurant, Modern Food Center and Ann & Tony’s Restaurant.

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