Home » Areas of Study » Marketing » Unique opportunity for marketing students: Oct. 29
Areas of Study , Featured Events Marketing | Oct 04, 2012 |

Unique opportunity for marketing students: Oct. 29

 

This is Gyro’s web site. Show them that you’re as cool as it is. Or cooler.

Marketing students:
This is your chance to show advertising pros what you can do.

We are looking for a select group of Gabelli School marketing majors/concentrators to work alongside Fordham GBA students in a special workshop being run by Gyro, named Agency of the Year by the Business Marketing Association in 2012.

This event will mark the launch of this year’s Positive Marketing Week, a production of Fordham’s Center for Positive Marketing. It’s also an unparalleled hands-on opportunity to show an agency what you can do. In this three-hour exercise, you’ll put your actual marketing skills to the test.

Here’s how it’ll work:

Judy Abel, a brand and communications strategist and senior strategist/account planner at Gyro, will give a group of 32 Gabelli School and GBA students a challenge: to develop an integrated marketing communication campaign for a real client, the International Rescue Committee.

First, an actual staff member from the IRC will deliver the brief. Next comes a mini-version of the actual process that Gyro uses to develop a campaign for clients. Through a series of brainstorming activities, participants will “uncover what we want people to do, why they don’t do it, and how we can get them to adapt their behavior” — in a nutshell, Gyro’s specialty. Students will present their ideas to Gyro and the IRC rep at the end.

What do you get?

  • An inside look at how the industry works.
  • A chance to prove your marketing mettle.
  • And a serious networking opportunity.

Participation is limited because of the 32-person size of the group. Here are the details, along with a link to enroll. Please don’t wait: Sign up now if you’re interested!

Date: Monday, October 29, 2012
Time: 12:00 p.m. to 3:00 p.m.
Location: Lincoln Center campus, 12th-floor lounge
Register: Click here (remember that space is limited!)

Connect with the Gabelli School of Business

© 2022 Gabelli School of Business

GabelliConnect is the news site of the Gabelli School of Business at Fordham University. Read about career opportunities, campus events, student and alumni success stories, and more.