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Unique opportunity for marketing students: Oct. 29

Areas of Study , Featured Events Marketing | Oct 04, 2012 |


This is Gyro’s web site. Show them that you’re as cool as it is. Or cooler.

Marketing students:
This is your chance to show advertising pros what you can do.

We are looking for a select group of Gabelli School marketing majors/concentrators to work alongside Fordham GBA students in a special workshop being run by Gyro, named Agency of the Year by the Business Marketing Association in 2012.

This event will mark the launch of this year’s Positive Marketing Week, a production of Fordham’s Center for Positive Marketing. It’s also an unparalleled hands-on opportunity to show an agency what you can do. In this three-hour exercise, you’ll put your actual marketing skills to the test.

Here’s how it’ll work:

Judy Abel, a brand and communications strategist and senior strategist/account planner at Gyro, will give a group of 32 Gabelli School and GBA students a challenge: to develop an integrated marketing communication campaign for a real client, the International Rescue Committee.

First, an actual staff member from the IRC will deliver the brief. Next comes a mini-version of the actual process that Gyro uses to develop a campaign for clients. Through a series of brainstorming activities, participants will “uncover what we want people to do, why they don’t do it, and how we can get them to adapt their behavior” — in a nutshell, Gyro’s specialty. Students will present their ideas to Gyro and the IRC rep at the end.

What do you get?

  • An inside look at how the industry works.
  • A chance to prove your marketing mettle.
  • And a serious networking opportunity.

Participation is limited because of the 32-person size of the group. Here are the details, along with a link to enroll. Please don’t wait: Sign up now if you’re interested!

Date: Monday, October 29, 2012
Time: 12:00 p.m. to 3:00 p.m.
Location: Lincoln Center campus, 12th-floor lounge
Register: Click here (remember that space is limited!)

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