Areas of Study , Entrepreneurship , Faculty , Marketing Stories | Nov 14, 2012 | Nicole Gesualdo
Good news from faculty comes in threes
Fordham Schools of Business faculty are racking up wins this week — no fewer than three professors have big achievements to report. Can we get a round of applause for …..
Timothy de Waal Malefyt, whose book Advertising and Anthropology: Ethnographic Practice and Cultural Perspectives, co-written with a fellow researcher, has been selected by Expert Marketer Magazine as one of its best new marketing books. Professor Malefyt is an expert in business anthropology, a field that examines how culture and human relationships influence consumer behavior. He also heads an ethnographic unit at the advertising agency BBDO Worldwide.
Christine Janssen-Selvadurai, director of the Gabelli School of Business entrepreneurship program, has had her first article published in a peer-reviewed academic journal. The Academy of Management Learning & Education included her paper titled “A Blended-Value Framework for Educating the Next Cadre of Social Entrepreneurs” in its most recent issue. The research, done with colleagues at NYU and Miami University, offers practical advice for business professors who want to effectively teach the values of social entrepreneurship, which covers businesses that aim to solve society’s difficult problems and bring benefit to others.
Meghann Drury-Grogan, an assistant professor of communications and media management, has had her research chosen as invited publications by two major organizations. InterTradeIreland and PMPerspectives have both featured her findings on decision-making in Agile software teams. To learn a bit more about Professor Drury’s research in this area and why it is significant to the industry, follow this link for a previous GabelliConnect story about her work.
Congratulations from the Fordham business community to all three of these professors!