When A. “Parsu” Parasuraman first sat with his collaborators in a conference room in the 1980s and came up with a model to explain gaps in service quality, they made some deceptively simple conclusions. “Quality of service is really something …
What does it take to market to diverse cultures? Find out from corporate reps at “Understanding the Multicultural Consumer,” a discussion sponsored by the Fordham Graduate Marketing Society. The event, set for 8 p.m. in Law School Room 7-119, will touch upon the Asian, African-American, Hispanic, and …
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Personal and Professional Development,
Prudential,
UniWorld Group
Creative videography about her semester abroad in Italy helped Caroline LeBranti, BS ’16, win the first International Business Week video competition. The competition, which featured original 30- to 90-second videos about international experiences, real or imagined, showcased the global focus of …
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Some sectors of the economy, such as healthcare, are several years behind the curve in understanding and using big data analytics to improve their standing, a Gabelli School of Business professor told The Economist Executive Education Navigator blog recently. Professor RP …
When Fran Horowitz got a headhunting call from a clothing company called Limited Brands, it represented a major shift in her career arc. The fact that it happened when she was about 40 didn’t matter, the brand president for Hollister …
Doing business in a global community demands a good understanding of cultures, many of which can differ dramatically from your own. But there is one topic of conversation that is nearly universal in the business world: soccer. “Every country loves …
When it comes to doing business globally, companies are like boats, the vice president and general manager of the Global Toothbrush Division at Colgate Palmolive told his Fordham University audience this week. There are cruise ships – large, set in …
What’s new in consumer spending? Luxury is lagging, and lodging is leading, the senior vice president and group head of market insights for MasterCard Advisors told a group of Fordham University students this week. Sarah Quinlan, who visited the Lincoln …
Five Fordham business students have been recognized for their excellence in the annual Deloitte FanTAXtic Regional Competition this fall. Chuwei (Whitney) Wen, MSA ’15; Marisa Diaz, BS ’16; Anthony Humphreys, BS ’16; Sahana Holla, BS ’18; and Christopher Lengua, BS …
By Jenna Johnson There is no perfect formula for success, but Christelle Durand, FCRH ’10, has a good description of what it takes. “Success comes from the combination of hard work and passion, but do not be afraid to ask …
