How do you target your marketing to a multicultural audience? By knowing who that audience is, panelists at a recent marketing seminar said. It may sound a bit obvious, but it has useful implications. “It is important to realize that …
Tagged in Alison Munsch,
diversity,
Fordham Graduate Marketing Society,
Fordham University,
Gabelli School of Business,
Marriott InterTrend,
Moet Hennessy USA,
Nielsen,
OMD,
Personal and Professional Development,
Prudential,
UniWorld Group
What does it take to market to diverse cultures? Find out from corporate reps at “Understanding the Multicultural Consumer,” a discussion sponsored by the Fordham Graduate Marketing Society. The event, set for 8 p.m. in Law School Room 7-119, will touch upon the Asian, African-American, Hispanic, and …
Tagged in Alison Munsch,
diversity,
Fordham Graduate Marketing Society,
Fordham University,
Gabelli School of Business,
Marriott InterTrend,
Moet Hennessy USA,
Nielsen,
OMD,
Personal and Professional Development,
Prudential,
UniWorld Group