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When it comes to marketing, cultural intelligence matters

Graduate | Dec 10, 2015 |

How do you target your marketing to a multicultural audience? By knowing who that audience is, panelists at a recent marketing seminar said. It may sound a bit obvious, but it has useful implications. “It is important to realize that …

Event on Dec. 2 will explore multicultural marketing

Featured Events | Nov 30, 2015 |

What does it take to market to diverse cultures? Find out from corporate reps at “Understanding the Multicultural Consumer,” a discussion sponsored by the Fordham Graduate Marketing Society. The event, set for 8 p.m. in Law School Room 7-119, will touch upon the Asian, African-American, Hispanic, and …

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