How do you target your marketing to a multicultural audience? By knowing who that audience is, panelists at a recent marketing seminar said. It may sound a bit obvious, but it has useful implications. “It is important to realize that …

What does it take to market to diverse cultures? Find out from corporate reps at “Understanding the Multicultural Consumer,” a discussion sponsored by the Fordham Graduate Marketing Society. The event, set for 8 p.m. in Law School Room 7-119, will touch upon the Asian, African-American, Hispanic, and …

Students need to take control of the activities that will determine their future, a top Morgan Stanley executive told marketing students at Fordham University last week. “You have to be the architect of your own career,” Mandell Crawley, MBA ’09, …

What does a career in marketing look like in today’s business environment? If you’re interested in finding out, a Sept. 17 Career Day hosted by the Fordham Graduate Marketing Society may provide some answers. The highlight of the event, held …