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When it comes to marketing, cultural intelligence matters

Graduate | Dec 10, 2015 |

How do you target your marketing to a multicultural audience? By knowing who that audience is, panelists at a recent marketing seminar said. It may sound a bit obvious, but it has useful implications. “It is important to realize that …

Event on Dec. 2 will explore multicultural marketing

Featured Events | Nov 30, 2015 |

What does it take to market to diverse cultures? Find out from corporate reps at “Understanding the Multicultural Consumer,” a discussion sponsored by the Fordham Graduate Marketing Society. The event, set for 8 p.m. in Law School Room 7-119, will touch upon the Asian, African-American, Hispanic, and …

Determine your own future, Morgan Stanley exec tells students

Featured Events | Sep 22, 2015 |

Students need to take control of the activities that will determine their future, a top Morgan Stanley executive told marketing students at Fordham University last week. “You have to be the architect of your own career,” Mandell Crawley, MBA ’09, …

Marketing Career Day on 9/17 to feature Mandell Crawley

Featured Events | Sep 09, 2015 |

What does a career in marketing look like in today’s business environment? If you’re interested in finding out, a Sept. 17 Career Day hosted by the Fordham Graduate Marketing Society may provide some answers. The highlight of the event, held …

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