Suppose you’d like to get a new phone, but you can’t decide between an iPhone 7 and an iPhone 7 Plus. You won’t buy the phone’s case before you figure out which type of phone you’re purchasing, because one size …

A Fordham University professor’s book on customer loyalty has struck a chord with readers. Lerzan Aksoy’s latest, The Wallet Allocation Rule, has cracked the bestseller lists of both The New York Times and USA Today. The book, a look at …

Lerzan Aksoy, a Fordham University marketing professor and author, has been named associate editor at the Journal of Service Research. The journal is published quarterly and is considered the world’s leading journal in its field. Aksoy, who joined Fordham’s Schools of …