Is it better to keep your current customers loyal or to grow your customer base? Gabelli School marketing professors Alexander Buoye, Yuliya Komarova, Sertan Kabadayi, Mohammad G. Nejad, and Lerzan Aksoy, along with Timothy Keiningham of St. John’s University and …
Innovations sometimes bring unintentional ethical complications that only creative thought can solve. That’s what the annual Business Ethics Case Competition demands. This year, six Gabelli School teams took on the competition’s challenge: to select a current business ethics problem and develop a way to address it. The topic chosen by …
Looking to dig deep into the topic of diversity and learn more about what it means in today’s business world? Come to the Diversity Leadership in a Global Society Conference at the Rose Hill campus. Open to all undergraduate and graduate …
When the Gabelli School’s marketing faculty drew up plans for the first-ever Paul Reilly Advertising Fellowship in collaboration with worldwide ad agency BBDO, they were looking for one student fellow who demonstrated extraordinary passion, commitment, creativity, and integrity. They found two. Michaela Deitrick, BS …
Are you interested in helping people reach their goals or change the way they look at things on a daily basis? If so, you may be curious about a career in management consulting. On Tuesday, February 21, the Center for Professional …
More than six hours. More than 10 speakers. More ideas and opportunities than can be counted. It’s all coming up this Saturday at the sixth annual Entrepreneurship Conference, also known as TrepCon. Joe Halpin, BS ’17, one of the event coordinators, …
Regardless of majors, dream jobs, or post-graduation plans, one thing is true of most college students: they want to make a positive impact on the world. The Association to Advance Collegiate Schools of Business (AACSB), the world’s largest business education …
Tax season is upon us. If this statement spurred vague visions of W-2s, Form 1040s, and withholding, you’re not alone. But there’s more to taxes—and the tax industry—than what many people know from filing forms each year. On Thursday, February …
Maybe you’ve watched him on the Food Network. Or visited one of his 26 restaurants. Or you know him from ABC’s The Chew. Now’s your chance to see him in person. On Monday, February 13, at 6:00 p.m. in Costantino, students are invited …
How do you run a successful global business while practicing good corporate responsibility? Manny Chirico, chairman and CEO of clothing company Phillips Van Heusen, knows a few things about that. Chirico, Gabelli BS ’79, former member of the Board of Trustees …
