Is it better to keep your current customers loyal or to grow your customer base? Gabelli School marketing professors Alexander Buoye, Yuliya Komarova, Sertan Kabadayi, Mohammad G. Nejad, and Lerzan Aksoy, along with Timothy Keiningham of St. John’s University and …

In a city with a population of more than 1.2 million, one might imagine there are many people devoting time to doing good. John Mungioli, BS ’09, is one of those people. Not just a casual volunteer, Mungioli was a …