It’s a common belief that business leaders must be ruthless, focused only on shareholder optimization and profit, but a growing movement in commerce seeks to dispel that notion. Leaders, say those who advocate for a new approach, can succeed with …

Roger O’Donnell, the global head of data analytics at KPMG, scanned the lecture room on the third floor of Keating Hall and asked his audience of Fordham students a few questions: “How many of you are seniors? Juniors? Sophomores? … …

To hear from some of the most influential women in finance, be at Fordham’s Rose Hill campus on Friday. Cathy Engelbert, CEO of Deloitte USA, and a panel of female professionals from GAMCO Inc., are featured in this year’s Women in Leadership Conference, organized …

By Victoria Cleveland, BS ’18 What has the advertising world learned from the growing field of “consumer insights”? Among many lessons, that consumers are not all that insightful about themselves. “You can’t ask people how advertising affects them because they are …

By Bailey Link, BS ’16 Want to know exactly when your favorite gym equipment is open for use? After all, finding the time to work out can be complicated when you have limited windows of opportunity between classes and events. A …

By Nina Heidig You might be surprised to see rocker Iggy Pop’s sinewy torso and ragged face in a fashion ad for H&M. But for Ole Pedersen, this unorthodox pairing exemplifies the power of creative insight. Pedersen, executive vice president …

In the past, season-pass holders at Six Flags amusement parks received a coupon book with a plethora of discount offers. No more. Using bar codes and fingerprint identification, the parks now consolidate those coupons digitally and track customers’ use of …

Looking for some real-life experience in marketing? Students will have two opportunities this week to learn from marketing professionals. A site visit to the Undertone Digital Advertising Agency has been scheduled for 1 p.m. to 2:30 p.m. on Wednesday, March …

What kind of tales will they tell? Gabelli School of Business graduate students will let an audience at Pope Auditorium in on some of their real-life stories during a March 8 stage performance as part of Associate Professor Travis Russ’ …

By Victoria Cleveland A partnership between PepsiCo and Starbucks has proven to be a success, a PepsiCo executive told an audience at Fordham University recently. Girish Gupta, Pepsi’s director of sales, said the synergy between Pepsi and Starbucks has made …