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Featured Events

Featured Events
Featured Events | Apr 07, 2016 |

April 12 panel to address empathy, humility in leadership

It’s a common belief that business leaders must be ruthless, focused only on shareholder optimization and profit, but a growing movement in commerce seeks to dispel that notion. Leaders, say those who advocate for a new approach, can succeed with …

Featured Events
Featured Events | Apr 06, 2016 |

KPMG exec explains the value of data analytics in audits

Roger O’Donnell, the global head of data analytics at KPMG, scanned the lecture room on the third floor of Keating Hall and asked his audience of Fordham students a few questions: “How many of you are seniors? Juniors? Sophomores? … …

Featured Events
Featured Events | Apr 05, 2016 |

CEO of Deloitte USA to speak at April 8 conference

To hear from some of the most influential women in finance, be at Fordham’s Rose Hill campus on Friday. Cathy Engelbert, CEO of Deloitte USA, and a panel of female professionals from GAMCO Inc., are featured in this year’s Women in Leadership Conference, organized …

Featured Events
Featured Events | Mar 31, 2016 |

How’s your kidney? Why emotion counts in advertising

By Victoria Cleveland, BS ’18 What has the advertising world learned from the growing field of “consumer insights”? Among many lessons, that consumers are not all that insightful about themselves. “You can’t ask people how advertising affects them because they are …

Featured Events
Featured Events | Mar 29, 2016 |

Is working out not working out? Gojimgo may be the answer

By Bailey Link, BS ’16 Want to know exactly when your favorite gym equipment is open for use? After all, finding the time to work out can be complicated when you have limited windows of opportunity between classes and events. A …

Featured Events
Featured Events | Mar 15, 2016 |

Getting to the heart of the consumer

By Nina Heidig You might be surprised to see rocker Iggy Pop’s sinewy torso and ragged face in a fashion ad for H&M. But for Ole Pedersen, this unorthodox pairing exemplifies the power of creative insight. Pedersen, executive vice president …

Featured Events
Featured Events, IT / Information Systems | Mar 10, 2016 |

Going to Six Flags soon? There’s an app for that

In the past, season-pass holders at Six Flags amusement parks received a coupon book with a plethora of discount offers. No more. Using bar codes and fingerprint identification, the parks now consolidate those coupons digitally and track customers’ use of …

Featured Events
Featured Events, Marketing | Mar 07, 2016 |

Learn from the pros at two marketing events this week

Looking for some real-life experience in marketing? Students will have two opportunities this week to learn from marketing professionals. A site visit to the Undertone Digital Advertising Agency has been scheduled for 1 p.m. to 2:30 p.m. on Wednesday, March …

Communications/Media Management
Communications/Media Management, Featured Events | Mar 03, 2016 |

Want to hear a story? Graduate students tell all on March 8

What kind of tales will they tell? Gabelli School of Business graduate students will let an audience at Pope Auditorium in on some of their real-life stories during a March 8 stage performance as part of Associate Professor Travis Russ’ …

Featured Events
Featured Events | Mar 02, 2016 |

Starbucks-Pepsi partnership proves fruitful, exec says

By Victoria Cleveland A partnership between PepsiCo and Starbucks has proven to be a success, a PepsiCo executive told an audience at Fordham University recently. Girish Gupta, Pepsi’s director of sales, said the synergy between Pepsi and Starbucks has made …

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