Gabelli School of Business- Marketing Area

Wendy De La Rosa is Assistant Professor at Wharton (UPENN). She will discuss a growing trend for consumers to get paid more often, resulting in more frequent, yet smaller paychecks. However, surprisingly little is known about whether and how payment …

The Marketing Area presents the Industry Speaker Series with Esty Gorman, Creative Agency Lead from Google. "Wait, wait, don't skip: capturing attention with creative" Esty will be discussing the power of YouTube and how to help brands get their message …

The Marketing Area presents the Consumer Financial Well-Being Talk with Erin Taylor and Anette Brolos from Finthropology, TITLE: "Female Finance on the Move" Around the World, an increasing number of financial service offerings are designed for (and by) women. We …

Nishan Lahood is currently working as Associate Brand Lead in the skincare division, at Sanofi Pharmaceuticals in developing and increasing brand awareness. Prior to working on the brand side of marketing at Sanofi, he worked at EightBar as Digital Media …

The ANA is the largest marketing trade association in the U.S. and is the connective tissue marketers need to make better decisions and drive business growth. The ANA helps members become more effective marketers, build stronger brands, and drive industry …

The Marketing Area Presents a Video Competition In a short video, show the Marketing Area "What it means to you to be a Fordham marketing student?” For example: developed your marketing skills through a class, a job, extracurricular activities, or …

Jordan Weil is Group Strategy Director at Ogilvy (an Ad Agency in NYC). He will be talking about "Creating a new IBM brand platform with consumer insights.” This promises to be an enlightening and informative talk. This event is open …