Nishan Lahood is currently working as Associate Brand Lead in the skincare division, at Sanofi Pharmaceuticals in developing and increasing brand awareness. Prior to working on the brand side of marketing at Sanofi, he worked at EightBar as Digital Media Strategy Supervisor, he explains, ‘analytics is more than just numbers and statistical analysis. It is translating the data into human terms and applying those insights strategically to grow our clients business. We must never forget, the data represents real people, taking real actions.’ Having both experiences in the field of marketing, Nishan will discuss how data analytics and brand marketing work together.

Please join us virtually for this enlightening talk and conversation followed by Q & A.

Register here.